42244 3 3 econsultancy_xml <p>Hopefully, TUI Travel will do something about the Holidays Uncovered website, which isn't too nice to look at, as well as being horrible to use:</p> <p> <img alt="" src="http://farm2.static.flickr.com/1385/1437866003_2978843fb8_o.jpg" /> </p> <p>But the site ranks well in the search engines for a range of holiday destinations, and this may well be one of the main reasons for the purchase.</p> <p>Strategically, the move mirrors Expedia's purchase of TripAdvisor in 2004. </p> <p> <a href="http://www.holidays-uncovered.co.uk/">Holidays Uncovered</a> has been going for six years and claims to have over 50,000 user reviews on the site, as well as over 1m monthly users. </p> <p>It earns cash from display ads and affiliate deals - it will be interesting to see how TUI develops the site and whether it will licence its reviews out to third parties.</p> <p> <strong>Related stories:<br /></strong> <a href="/blog/835-interview-with-tripadvisor-s-european-md">Interview with TripAdvisor's European MD</a> </p> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/travel-website-benchmarks-2007">Travel Website Benchmarks 2007</a>  </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Hopefully, TUI Travel will do something about the Holidays Uncovered website, which isn't too nice to look at, as well as being horrible to use:</Paragraph> <Paragraph Align="Center"> <Image Source="http://farm2.static.flickr.com/1385/1437866003_2978843fb8_o.jpg"> </Image> </Paragraph> <Paragraph>But the site ranks well in the search engines for a range of holiday destinations, and this may well be one of the main reasons for the purchase.</Paragraph> <Paragraph>Strategically, the move mirrors Expedia's purchase of TripAdvisor in 2004. </Paragraph> <Paragraph> <Link URL="http://www.holidays-uncovered.co.uk/" Window="Self">Holidays Uncovered</Link> has been going for six years and claims to have over 50,000 user reviews on the site, as well as over 1m monthly users. </Paragraph> <Paragraph>It earns cash from display ads and affiliate deals - it will be interesting to see how TUI develops the site and whether it will licence its reviews out to third parties.</Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/835-interview-with-tripadvisor-s-european-md" Window="Self">Interview with TripAdvisor's European MD</Link> </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/travel-website-benchmarks-2007" Window="Self">Travel Website Benchmarks 2007</Link>  </Paragraph> </FormattedContent> 2007-09-25T16:47:00+01:00 0 1 econsultancy_xml <p> <strong>TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.</strong> </p> <p> <a href="http://travolution.co.uk/Articles/2007/09/25/1089/TUI+Travel+snaps+up+Holidays+Uncovered.html">Travolution</a> reports that a deal was concluded within the past few weeks and will soon be officially announced. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://travolution.co.uk/Articles/2007/09/25/1089/TUI+Travel+snaps+up+Holidays+Uncovered.html" Window="Self">Travolution</Link> reports that a deal was concluded within the past few weeks and will soon be officially announced. </Paragraph> </FormattedContent> false 1782 364293 TUI Travel buys holiday review site - report false 2007-09-26T08:28:00+01:00 tui-travel-buys-holiday-review-site-report 2009-04-28T22:58:48+01:00 2009-04-28T22:58:48+01:00 551