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Guy Phillipson, chief executive of the IAB, <a href="http://www.iabuk.net/en/1/iabpwconlineadspendfiguresfirsthalf2007011007.mxs">said</a>: <blockquote> "The online market is developing at an astounding rate and once again we see exceptional growth and a significant increase in market share. Ninety percent of internet users are on broadband now and nearly 40% are using wireless. "We’re also seeing women and the over 50s spending far more time online, which makes the internet a very attractive medium to a broader set of advertisers.” </blockquote> Other stats from the research, conducted by PwC and the World Markets Research Centre, show: <ul> <li>Online ad spending is now higher than direct mail expenditure, which the IAB says has a market share of 11.8%. </li> <li>The total ad market grew 3.1% in the six months to £9.1bn, but would have fallen if it weren’t for online’s contribution. </li> <li> Classified advertising online was the star performer - it increased by 72% to £277.7m and now accounts for over a fifth of the internet ad market. </li> <li> Display advertising grew 33% to £287m. </li> <li> Paid search was up 44% to £762.3m - 57.1% of total online ad spending. </li> <li> Recruitment was still the top category with 24.7% share, followed by automotive, which overtook finance to take second spot with 12.5%. Finance had 11.7%; telecoms had 6.7%; and property had 5.7%. </li> <li>Interestingly, the business and industrial category more than doubled to 3.1%. </li> </ul> Related research: <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007">2007 Search Engine Marketing Buyer's Guide</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Guy Phillipson, chief executive of the IAB, <Link URL="http://www.iabuk.net/en/1/iabpwconlineadspendfiguresfirsthalf2007011007.mxs" Window="Self">said</Link>:</Paragraph> <Block> <Paragraph> <Quote>"The online market is developing at an astounding rate and once again we see exceptional growth and a significant increase in market share. Ninety percent of internet users are on broadband now and nearly 40% are using wireless. </Quote> </Paragraph> <Paragraph> <Quote>"We’re also seeing women and the over 50s spending far more time online, which makes the internet a very attractive medium to a broader set of advertisers.”</Quote> </Paragraph> </Block> <Paragraph>Other stats from the research, conducted by PwC and the World Markets Research Centre, show: </Paragraph> <List Type="Disc"> <ListItem>Online ad spending is now <Emphasis>higher than direct mail </Emphasis>expenditure, which the IAB says has a market share of 11.8%.<LineBreak /><LineBreak /></ListItem> <ListItem>The total ad market grew 3.1% in the six months to £9.1bn, but <Emphasis>would have fallen</Emphasis> if it weren’t for online’s contribution.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Classified advertising online</Emphasis> was the star performer - it increased by 72% to £277.7m and now accounts for over a fifth of the internet ad market.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Display advertising</Emphasis> grew 33% to £287m.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Paid search</Emphasis> was up 44% to £762.3m - 57.1% of total online ad spending.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Recruitment</Emphasis> was still the top category with 24.7% share, followed by automotive, which overtook finance to take second spot with 12.5%. Finance had 11.7%; telecoms had 6.7%; and property had 5.7%.<LineBreak /><LineBreak /></ListItem> <ListItem>Interestingly, the <Emphasis>business and industrial </Emphasis>category more than doubled to 3.1%. </ListItem> </List> <Paragraph> <Emphasis>Related research:</Emphasis> <Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007" Window="Self">2007 Search Engine Marketing Buyer's Guide</Link> </Paragraph> </FormattedContent>

2007-10-02T10:39:00+01:00

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The IAB’s online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of £1.33bn. Online now accounts for just under 15% of the total ad market in the UK and could reach £2.75bn this year, according to the group. It <a href="/blog/993-online-ad-spend-overtakes-newspapers">passed £2bn</a> for the first time last year.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The IAB’s online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of £1.33bn.</Emphasis> </Paragraph> <Paragraph>Online now accounts for just under 15% of the total ad market in the UK and could reach £2.75bn this year, according to the group. </Paragraph> <Paragraph>It <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="Self">passed £2bn</Link> for the first time last year.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Online ad spending up 40%, overtakes direct mail false

2007-10-02T10:39:00+01:00

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