42244 0 3 econsultancy_xml <p>Highlights from the survey:</p> <ul> <li>Recommendations from other consumers were the most trusted, by 78% of respondents. <br /><br /></li> <li>Traditional media ads fared better than online -  newspaper ads ranked second at 63% overall, while television, magazine and radio advertising all  ranked above 50%. <br /><br /></li> <li>For online, consumer opinions posted on review sites were trusted by 61% of web users, while for branded websites this figure was 60%. Meanwhile, permission based email was trusted by 49% of respondents. <br /><br /></li> <li>Other types of online ads fared less well - search engine ads scored just 34%, banner ads 26%, while mobile text ads were trusted by just 18% of users. </li> </ul> <p> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Highlights from the survey:</Paragraph> <List Type="Disc"> <ListItem>Recommendations from other consumers were the most trusted, by 78% of respondents. <LineBreak /><LineBreak /></ListItem> <ListItem>Traditional media ads fared better than online -  newspaper ads ranked second at 63% overall, while television, magazine and radio advertising all  ranked above 50%. <LineBreak /><LineBreak /></ListItem> <ListItem>For online, consumer opinions posted on review sites were trusted by 61% of web users, while for branded websites this figure was 60%. Meanwhile, permission based email was trusted by 49% of respondents. <LineBreak /><LineBreak /></ListItem> <ListItem>Other types of online ads fared less well - search engine ads scored just 34%, banner ads 26%, while mobile text ads were trusted by just 18% of users. </ListItem> </List> <Paragraph> </Paragraph> </FormattedContent> 2007-10-04T10:08:00+01:00 0 1 econsultancy_xml <p> <strong>Internet users worldwide trust someone else's opinion of a product or service more than any other form of advertising, while mobile text ads were the least popular,  according to a global survey by Nielsen.</strong> </p> <p>Nielsen <a href="http://nielsen.com/media/2007/pr_071001.html">surveyed</a> 26,486 web users in 47 different countries, finding that users seem to trust more traditional forms of advertising over search and mobile ads. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Internet users worldwide trust someone else's opinion of a product or service more than any other form of advertising, while mobile text ads were the least popular,  according to a global survey by Nielsen.</Emphasis> </Paragraph> <Paragraph>Nielsen <Link URL="http://nielsen.com/media/2007/pr_071001.html" Window="Self">surveyed</Link> 26,486 web users in 47 different countries, finding that users seem to trust more traditional forms of advertising over search and mobile ads. </Paragraph> </FormattedContent> false 1809 364355 Word of mouth has most influence - Nielsen false 2007-10-04T12:36:00+01:00 word-of-mouth-has-most-influence-nielsen 2009-04-29T14:26:24+01:00 2009-04-29T14:26:24+01:00 872