42244 1 3 econsultancy_xml <p>This trend, however, was reversed for the larger etailers, with the majority of the top 100 relying on search engines for between 11% and 30% of their monthly traffic.</p> <p> <em>Hitwise's other findings included:</em> </p> <ul> <li>Only 13 of the top 100 etailers generated between 30% and 40% of all site traffic from search engines; 50 received between 20% and 30% of visits via search, while six etailers generated less than 10% of traffic in this way. <br /><br /></li> <li>Online-only retailers, without the offline presence to attract vistors, relied on search engines the most, followed by catalogue-based retailers, chain stores and consumer brand manufacturers.  <br /><br /></li> <li>On average, the 224 retailers in the list that sold online only attracted 64% of their monthly visits from search engines, while the 89 catalogue firms attracted 30%, chain stores 28%, and brand manufacturers 27%. </li> </ul> <p> <strong>Related stories:</strong> <br /> <a href="/blog/983-hitwise-lists-the-most-successful-uk-websites">Hitwise lists the most successful UK websites</a> <br /> <a href="/blog/1067-experian-buys-hitwise-for-120m">Experian buys Hitwise for £120m</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>This trend, however, was reversed for the larger etailers, with the majority of the top 100 relying on search engines for between 11% and 30% of their monthly traffic.</Paragraph> <Paragraph> <Quote>Hitwise's other findings included:</Quote> </Paragraph> <List Type="Disc"> <ListItem>Only 13 of the top 100 etailers generated between 30% and 40% of all site traffic from search engines; 50 received between 20% and 30% of visits via search, while six etailers generated less than 10% of traffic in this way. <LineBreak /><LineBreak /></ListItem> <ListItem>Online-only retailers, without the offline presence to attract vistors, relied on search engines the most, followed by catalogue-based retailers, chain stores and consumer brand manufacturers.  <LineBreak /><LineBreak /></ListItem> <ListItem>On average, the 224 retailers in the list that sold online only attracted 64% of their monthly visits from search engines, while the 89 catalogue firms attracted 30%, chain stores 28%, and brand manufacturers 27%. </ListItem> </List> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/983-hitwise-lists-the-most-successful-uk-websites" Window="Self">Hitwise lists the most successful UK websites</Link> <LineBreak /> <Link URL="/blog/1067-experian-buys-hitwise-for-120m" Window="Self">Experian buys Hitwise for £120m</Link> </Paragraph> </FormattedContent> 2007-10-05T10:48:00+01:00 0 1 econsultancy_xml <p> <strong>Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.</strong> </p> <p>The research group looked into the <a href="http://www.internetretailer.com/dailyNews.asp?id=22409">search traffic</a> of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.</Emphasis> </Paragraph> <Paragraph>The research group looked into the <Link URL="http://www.internetretailer.com/dailyNews.asp?id=22409" Window="Self">search traffic</Link> of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al. </Paragraph> </FormattedContent> false 1814 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 364361 Small businesses rely more on search engines - Hitwise false 2007-10-05T13:36:00+01:00 small-businesses-rely-more-on-search-engines-hitwise 2009-04-29T16:38:59+01:00 2009-10-13T09:21:18+01:00 355