6683 0 3 econsultancy_xml <p>It seems a natural, widgety extension of the web giant’s <a href="/blog/1664-google-launches-in-video-ads-on-youtube">video ad programme on YouTube</a>, launched earlier this year.</p> <p> <a href="http://news.yahoo.com/s/ap/20071009/ap_on_hi_te/google_video">According to AP</a>, more than 100 video creators have agreed to allow Google to distribute their content through the <a href="https://www.google.com/adsense/login/en_GB/?sourceid=aso&amp;subid=ww-uk-et-about&amp;medium=link">Adsense network</a> in this way. </p> <p>It says it will use content from both the sites and videos to tailor the ads to users.</p> <p>Potentially, it could also see the company look into distributing other forms of ad-supported content to its publishing partners.</p> <p>Meanwhile, Google's shares have <a href="http://afp.google.com/article/ALeqM5i3VJiKXYpdo1QtX8bkzyFv-8pKgw">broken through the $600 barrier</a> for the first time as investors anticipated good Q3 figures from the company.</p> <p> <strong>Related research:</strong> <a href="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007">Online Ad Networks Buyer's Guide</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It seems a natural, widgety extension of the web giant’s <Link URL="/blog/1664-google-launches-in-video-ads-on-youtube" Window="Self">video ad programme on YouTube</Link>, launched earlier this year.</Paragraph> <Paragraph> <Link URL="http://news.yahoo.com/s/ap/20071009/ap_on_hi_te/google_video" Window="Self">According to AP</Link>, more than 100 video creators have agreed to allow Google to distribute their content through the <Link URL="https://www.google.com/adsense/login/en_GB/?sourceid=aso&amp;subid=ww-uk-et-about&amp;medium=link" Window="Self">Adsense network</Link> in this way. </Paragraph> <Paragraph>It says it will use content from both the sites and videos to tailor the ads to users.</Paragraph> <Paragraph>Potentially, it could also see the company look into distributing other forms of ad-supported content to its publishing partners.</Paragraph> <Paragraph>Meanwhile, Google's shares have <Link URL="http://afp.google.com/article/ALeqM5i3VJiKXYpdo1QtX8bkzyFv-8pKgw" Window="Self">broken through the $600 barrier</Link> for the first time as investors anticipated good Q3 figures from the company.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007" Window="Self">Online Ad Networks Buyer's Guide</Link> </Paragraph> </FormattedContent> 2007-10-09T09:11:00+01:00 0 1 econsultancy_xml <p> <strong>Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.</strong> </p> <p>The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.</Emphasis> </Paragraph> <Paragraph>The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.</Paragraph> </FormattedContent> false 1825 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 364378 Google creates video ad network false 2007-10-09T09:11:00+01:00 google-creates-video-ad-network 2009-04-30T05:02:34+01:00 2009-10-13T09:21:31+01:00 228