42244 0 3 econsultancy_xml <p>Content owners will be required to upload versions of their movies, TV shows and music videos to Google's database, which will then be used to identify copyright content as it is uploaded to YouTube. </p> <p>Google says any versions of this copyrighted content will then be removed from the site or, if content owners prefer, Google can add advertising to the videos in question, with revenue going to the copyright holder. </p> <p>Some content owners will be unhappy that they are required to give copies of their content to Google before any action will be taken, and it remains to be whether this will be enough to prevent any more lawsuits against Google - Viacom <a href="/blog/919-viacom-sues-google-for-1bn">sued the company for £1bn </a>back in March. </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/358-google-may-face-youtube-copyright-battle">Google may face YouTube copyright battle</a> <br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Content owners will be required to upload versions of their movies, TV shows and music videos to Google's database, which will then be used to identify copyright content as it is uploaded to YouTube. </Paragraph> <Paragraph>Google says any versions of this copyrighted content will then be removed from the site or, if content owners prefer, Google can add advertising to the videos in question, with revenue going to the copyright holder. </Paragraph> <Paragraph>Some content owners will be unhappy that they are required to give copies of their content to Google before any action will be taken, and it remains to be whether this will be enough to prevent any more lawsuits against Google - Viacom <Link URL="/blog/919-viacom-sues-google-for-1bn" Window="Self">sued the company for £1bn </Link>back in March. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/358-google-may-face-youtube-copyright-battle" Window="Self">Google may face YouTube copyright battle</Link> <LineBreak /> </Paragraph> </FormattedContent> 2007-10-17T10:04:00+01:00 0 1 econsultancy_xml <p> <strong>Google has introduced the beta version of its YouTube Video Identification tool, which aims to help copyright owners identify their content on the video sharing site.</strong> </p> <p>The web giant has been <a href="/blog/866-google-s-schmidt-in-youtube-copyright-pledge">promising to</a> introduce anti-piracy technology for some time now, though this new solution still places the burden on copyright holders to take steps to identify their content. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has introduced the beta version of its YouTube Video Identification tool, which aims to help copyright owners identify their content on the video sharing site.</Emphasis> </Paragraph> <Paragraph>The web giant has been <Link URL="/blog/866-google-s-schmidt-in-youtube-copyright-pledge" Window="Self">promising to</Link> introduce anti-piracy technology for some time now, though this new solution still places the burden on copyright holders to take steps to identify their content. </Paragraph> </FormattedContent> false 1848 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 364419 Google adds copyright tool to YouTube false 2007-10-17T11:08:00+01:00 google-adds-copyright-tool-to-youtube 2009-04-28T22:59:55+01:00 2009-10-13T09:22:16+01:00 214