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  &lt;p&gt;DeWolfe added:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"We are going to create a sandbox for two million beta users and our developers. The idea there is to make sure the applications are safe and secure and pass a certain level of value to get on the site. We expect the majority of these applications will make it onto MySpace."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;MySpace&#160;confirmed that &lt;a href="/blog/1833-myspace-to-open-up-to-developers"&gt;developers&lt;/a&gt; would have control over ad revenues generated by their applications, as is the case on rival site Facebook. &lt;/p&gt;
  &lt;p&gt;DeWolfe also pointed out that third party widgets would not immediately be made available to all of the site's users - the site will intially restrict access to around 2m users to ensure that applications are 'safe and secure'. &lt;/p&gt;
  &lt;p&gt;Murdoch also claimed that, if Facebook was worth $15bn, then&#160;MySpace must be worth $45-50bn, based on anticipated earnings of $5bn.&lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/1833-myspace-to-open-up-to-developers"&gt;MySpace to open up to developers?&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1840-linkedin-to-avoid-api-free-for-all"&gt;Facebook welcomes third party developers&lt;br /&gt;LinkedIn to avoid 'API free for all'&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;DeWolfe added:&lt;/Paragraph&gt;
  &lt;Block&gt;
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      &lt;Quote&gt;"We are going to create a sandbox for two million beta users and our developers. The idea there is to make sure the applications are safe and secure and pass a certain level of value to get on the site. We expect the majority of these applications will make it onto MySpace."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;MySpace&#160;confirmed that &lt;Link URL="/blog/1833-myspace-to-open-up-to-developers" Window="Self"&gt;developers&lt;/Link&gt; would have control over ad revenues generated by their applications, as is the case on rival site Facebook. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;DeWolfe also pointed out that third party widgets would not immediately be made available to all of the site's users - the site will intially restrict access to around 2m users to ensure that applications are 'safe and secure'. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Murdoch also claimed that, if Facebook was worth $15bn, then&#160;MySpace must be worth $45-50bn, based on anticipated earnings of $5bn.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/1833-myspace-to-open-up-to-developers" Window="Self"&gt;MySpace to open up to developers?&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1840-linkedin-to-avoid-api-free-for-all" Window="Self"&gt;Facebook welcomes third party developers&lt;LineBreak /&gt;LinkedIn to avoid 'API free for all'&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-10-18T10:02:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;MySpace will be&#160;launching a&#160;platform&#160;for outside application developers&#160;in the 'next couple of months', according to Rupert Murdoch and MySpace chief executive Chris DeWolfe.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;As predicted, &lt;a href="http://www.reuters.com/article/ousiv/idUSN1736842220071018?pageNumber=1"&gt;Murdoch announced the plans&lt;/a&gt; during the Web 2.0 Summit in San Francisco yesterday, saying MySpace would begin by offering a directory of widgets that have been created for the site. &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;MySpace will be&#160;launching a&#160;platform&#160;for outside application developers&#160;in the 'next couple of months', according to Rupert Murdoch and MySpace chief executive Chris DeWolfe.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;As predicted, &lt;Link URL="http://www.reuters.com/article/ousiv/idUSN1736842220071018?pageNumber=1" Window="Self"&gt;Murdoch announced the plans&lt;/Link&gt; during the Web 2.0 Summit in San Francisco yesterday, saying MySpace would begin by offering a directory of widgets that have been created for the site. &lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">364426</legacy-article-id>
  <name>MySpace confirms API move</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-10-18T11:28:00+01:00</published-at>
  <slug>myspace-confirms-api-move</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T00:15:16+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:22:21+01:00</updated-at>
  <views-count type="integer">600</views-count>
</blog-post>
