6683 3 3 econsultancy_xml <p>They seem to have landed a pretty good deal. Even though they <a href="http://www.bbc.co.uk/broadband/mediaplayer/players/bbc2/bb_rm_console.shtml?redirect=console.shtml&amp;lang=en&amp;nbram=1&amp;nbwm=1&amp;bbwm=1&amp;bbram=1&amp;package=4588692&amp;clip=s5ep2_clip2">revealed</a> that they also ran a media planning and buying agency for gambling companies (no conflict of interest there then), and gave away almost a third of their equity, the publicity won’t have done them much harm.</p> <p>According to their <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&amp;newsId=20071022006196&amp;newsLang=en">release</a>, £200k is also <em>"the single largest amount</em> <em>ever awarded on the immensely popular program”</em>. </p> <p>Matthews projected that they could earn £1.2m in sales and £740,000 profit in year 1, adding: </p> <blockquote> <p> <em>"The top affiliates that we will be competing with are easily making a million pounds a year, so we feel it's easily achievable."</em> </p> </blockquote> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/affiliate-marketing-merchants-report-2007">Affiliate Marketing Merchants Report 2007</a> </p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1314-google-widens-ban-on-gambling-ads">Google widens ban on gambling ads</a> <br /> <a href="/blog/205-mix-album-delays-launch-after-dragons-den-appearance">Mix Album delays launch after Dragons Den appearance</a> <br /> <a href="/blog/1651-consumers-criticise-comparison-sites">Consumers criticise comparison sites</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>They seem to have landed a pretty good deal. Even though they <Link URL="http://www.bbc.co.uk/broadband/mediaplayer/players/bbc2/bb_rm_console.shtml?redirect=console.shtml&amp;lang=en&amp;nbram=1&amp;nbwm=1&amp;bbwm=1&amp;bbram=1&amp;package=4588692&amp;clip=s5ep2_clip2" Window="Self">revealed</Link> that they also ran a media planning and buying agency for gambling companies (no conflict of interest there then), and gave away almost a third of their equity, the publicity won’t have done them much harm.</Paragraph> <Paragraph>According to their <Link URL="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&amp;newsId=20071022006196&amp;newsLang=en" Window="Self">release</Link>, £200k is also <Quote>"the single largest amount</Quote> <Quote>ever awarded on the immensely popular program”</Quote>. </Paragraph> <Paragraph>Matthews projected that they could earn £1.2m in sales and £740,000 profit in year 1, adding: </Paragraph> <Block> <Paragraph> <Quote>"The top affiliates that we will be competing with are easily making a million pounds a year, so we feel it's easily achievable."</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/affiliate-marketing-merchants-report-2007" Window="Self">Affiliate Marketing Merchants Report 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1314-google-widens-ban-on-gambling-ads" Window="Self">Google widens ban on gambling ads</Link> <LineBreak /> <Link URL="/blog/205-mix-album-delays-launch-after-dragons-den-appearance" Window="Self">Mix Album delays launch after Dragons Den appearance</Link> <LineBreak /> <Link URL="/blog/1651-consumers-criticise-comparison-sites" Window="Self">Consumers criticise comparison sites</Link> </Paragraph> </FormattedContent> 2007-10-23T08:40:00+01:00 2 1 econsultancy_xml <p> <strong>Dragons' Den investor Theo Paphitis entered the world of affiliate marketing on last night’s show, handing £200k to web entrepreneurs Emmie Matthews and Ed Stevens for 30% of their business.</strong> </p> <p>Their site, <a href="http://www.gamingalerts.co.uk">GamingAlerts.co.uk</a>, offers odds comparisons and an alert system from <em>“major online casinos, online poker rooms, online bingo sites and online sportsbooks”</em>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Dragons' Den investor Theo Paphitis entered the world of affiliate marketing on last night’s show, handing £200k to web entrepreneurs Emmie Matthews and Ed Stevens for 30% of their business.</Emphasis> </Paragraph> <Paragraph>Their site, <Link URL="http://www.gamingalerts.co.uk" Window="Self">GamingAlerts.co.uk</Link>, offers odds comparisons and an alert system from <Quote>“major online casinos, online poker rooms, online bingo sites and online sportsbooks”</Quote>.</Paragraph> </FormattedContent> false 1863 364446 Affiliates bag Dragons' Den funding false 2007-10-23T08:50:00+01:00 affiliates-bag-dragons-den-funding 2009-04-29T22:02:09+01:00 2009-04-29T22:02:09+01:00 675