6683 0 3 econsultancy_xml <p>It offers baby-related articles, tutorial videos, an online ovulation calendar and a baby-naming search engine, as well as enabling parents to contact other mums and dads that live near them or whose children are at a similar stage of development.</p> <p>It will compete with the likes of <a href="http://www.mumsnet.com">Mumsnet</a> and <a href="http://www.netmums.com">netmums</a>, as well as a number of other parent-oriented sites.</p> <p>The move is another clear sign of social media’s growing importance for retailers – Hitwise said yesterday that the amount of <a href="/blog/1861-social-networks-drive-more-traffic-to-retailers">traffic they received from social networks</a> rose by 153% in the first nine months of this year.</p> <p>Ben Gordon, Mothercare’s chief executive, said: </p> <blockquote> <p> <em>"Mothercare already has a well-established web presence and Gurgle.com is a natural extension, leveraging the expertise and authority of our brand combined with innovative online marketing opportunities, to reach and help a broader spectrum of customers.</em> </p> <p> <em>"As the site will link to Mothercare.com, it also offers us the opportunity to engage with our existing loyal customers via a new forum as well as reach parents who otherwise would not be exposed to Mothercare."</em> </p> </blockquote> <p> <strong>Related research:<br /></strong> <a href="http://econsultancy.com/reports/social-commerce-report-2007">Social Commerce Report 2007</a> </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/975-interview-tim-curtis-head-of-mothercare-direct">Interview with Tim Curtis, head of Mothercare Direct</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It offers baby-related articles, tutorial videos, an online ovulation calendar and a baby-naming search engine, as well as enabling parents to contact other mums and dads that live near them or whose children are at a similar stage of development.</Paragraph> <Paragraph>It will compete with the likes of <Link URL="http://www.mumsnet.com" Window="Self">Mumsnet</Link> and <Link URL="http://www.netmums.com" Window="Self">netmums</Link>, as well as a number of other parent-oriented sites.</Paragraph> <Paragraph>The move is another clear sign of social media’s growing importance for retailers – Hitwise said yesterday that the amount of <Link URL="/blog/1861-social-networks-drive-more-traffic-to-retailers" Window="Self">traffic they received from social networks</Link> rose by 153% in the first nine months of this year.</Paragraph> <Paragraph>Ben Gordon, Mothercare’s chief executive, said: </Paragraph> <Block> <Paragraph> <Quote>"Mothercare already has a well-established web presence and Gurgle.com is a natural extension, leveraging the expertise and authority of our brand combined with innovative online marketing opportunities, to reach and help a broader spectrum of customers.</Quote> </Paragraph> <Paragraph> <Quote>"As the site will link to Mothercare.com, it also offers us the opportunity to engage with our existing loyal customers via a new forum as well as reach parents who otherwise would not be exposed to Mothercare."</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/social-commerce-report-2007" Window="Self">Social Commerce Report 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/975-interview-tim-curtis-head-of-mothercare-direct" Window="Self">Interview with Tim Curtis, head of Mothercare Direct</Link> </Paragraph> </FormattedContent> 2007-10-23T09:59:00+01:00 0 1 econsultancy_xml <strong>Mothercare has launched an online community for parents in a bid to boost its online sales.</strong> <p> <a href="http://www.gurgle.com">Gurgle.com</a>, as it is called, is a joint venture between the retailer and MediaBurn, a digital marketing company focusing on social networking sites.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Mothercare has launched an online community for parents in a bid to boost its online sales.</Emphasis> <Paragraph> <Link URL="http://www.gurgle.com" Window="Self">Gurgle.com</Link>, as it is called, is a joint venture between the retailer and MediaBurn, a digital marketing company focusing on social networking sites.</Paragraph> </FormattedContent> false 1864 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364447 Mothercare launches social network false 2007-10-23T09:59:00+01:00 mothercare-launches-social-network 2009-04-28T23:00:11+01:00 2009-10-13T09:22:39+01:00 629