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  &lt;p&gt;As Steve says, the move seems to make perfect sense for both Google and developers that have yet to find a way to monetise their creations.&lt;/p&gt;
  &lt;p&gt;But would it be a good thing for &lt;a href="http://www.facebook.com"&gt;Facebook&lt;/a&gt;, which is already facing rumblings of discontent about how ads are affecting its user experience?&lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://affiliatetip.com/news/article001504.php"&gt;Shawn Collins&lt;/a&gt; thinks &lt;em&gt;&#8220;the world will be OK if Google doesn&#8217;t save the day here&#8221;&lt;/em&gt;:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;While Google would certainly like to have penetration on every square pixel of the Internet, I think Facebook and the developers can figure this out on their own.&#8221;&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;
    &lt;a href="http://www.micropersuasion.com/2007/10/schmidt-hints-a.html"&gt;Steve adds&lt;/a&gt;: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;As Facebook starts to look like Times Square with ads on top of ads - some they control, others they don't -&#160; it will turn the community off. Already I can't stand it when I see ads in my news feed. That's the problem with open platforms. &lt;/em&gt;
    &lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;"Also, how long before these applications start to appear outside Facebook on places like iGoogle. Me thinks soon."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/1858-facebook-opens-app-directory-to-search-engines"&gt;Facebook opens app directory to search engines&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1576-launching-a-facebook-widget-dos-and-don-ts"&gt;Launching a Facebook widget - dos and donts&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1851-myspace-confirms-api-move"&gt;MySpace confirms API move&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;As Steve says, the move seems to make perfect sense for both Google and developers that have yet to find a way to monetise their creations.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;But would it be a good thing for &lt;Link URL="http://www.facebook.com" Window="Self"&gt;Facebook&lt;/Link&gt;, which is already facing rumblings of discontent about how ads are affecting its user experience?&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://affiliatetip.com/news/article001504.php" Window="Self"&gt;Shawn Collins&lt;/Link&gt; thinks &lt;Quote&gt;&#8220;the world will be OK if Google doesn&#8217;t save the day here&#8221;&lt;/Quote&gt;:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;While Google would certainly like to have penetration on every square pixel of the Internet, I think Facebook and the developers can figure this out on their own.&#8221;&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://www.micropersuasion.com/2007/10/schmidt-hints-a.html" Window="Self"&gt;Steve adds&lt;/Link&gt;: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;As Facebook starts to look like Times Square with ads on top of ads - some they control, others they don't -&#160; it will turn the community off. Already I can't stand it when I see ads in my news feed. That's the problem with open platforms. &lt;/Quote&gt;
    &lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"Also, how long before these applications start to appear outside Facebook on places like iGoogle. Me thinks soon."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/1858-facebook-opens-app-directory-to-search-engines" Window="Self"&gt;Facebook opens app directory to search engines&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1576-launching-a-facebook-widget-dos-and-don-ts" Window="Self"&gt;Launching a Facebook widget - dos and donts&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1851-myspace-confirms-api-move" Window="Self"&gt;MySpace confirms API move&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-10-23T13:23:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Google is apparently looking to tap into the Facebook widget &#8216;phenomenon&#8217; by serving Adsense ads on third-party applications created for the site.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Steve Rubel has linked to an &lt;a href="http://adage.com/article.php?article_id=121283"&gt;article in AdAge&lt;/a&gt; that quotes Google CEO Eric Schmidt as saying: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;How will those developers get paid for those services? We would like to have our ads in those applications.&#8221;&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
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    &lt;Emphasis&gt;Google is apparently looking to tap into the Facebook widget &#8216;phenomenon&#8217; by serving Adsense ads on third-party applications created for the site.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Steve Rubel has linked to an &lt;Link URL="http://adage.com/article.php?article_id=121283" Window="Self"&gt;article in AdAge&lt;/Link&gt; that quotes Google CEO Eric Schmidt as saying: &lt;/Paragraph&gt;
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      &lt;Quote&gt;&#8220;How will those developers get paid for those services? We would like to have our ads in those applications.&#8221;&lt;/Quote&gt;
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  <name>Adsense coming to Facebook?</name>
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  <published-at type="datetime">2007-10-23T13:23:00+01:00</published-at>
  <slug>adsense-coming-to-facebook</slug>
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