6683 0 3 econsultancy_xml <p>Filed on August 10, his class action follows Google’s $90 million settlement with web publishers in May – which Lassoff said was insufficient - and the filing of another lawsuit in California in June.</p> <p>"<em>Google made a settlement that was ridiculously unfair to publishers, and anyone who was involved should be appalled</em>," said Lassoff, as quoted by <a href="http://googlewatch.eweek.com/blogs/google_watch/archive/2006/08/17/12498.aspx">Google Watch</a>. "<em>I still think a lot of businesses don't even know they were defrauded</em>."</p> <p>Google has yet to react to the lawsuit, but a spokesperson said: "<em>We've dedicated expert engineers to it and believe that the problem is small and that we manage it well. This lawsuit is without merit and we will defend against it vigorously</em>."</p> <p>Although a decision is yet to be made on what exactly constitutes click fraud, “small” is possibly not a definition many advertisers would accept, considering this Click Forensics study <a href="/blog/089-click-fraud-on-the-rise-according-to-click-forensics-study">here</a>.</p> <p>Chris wrote <a href="/blog/003-does-keyword-deflation-add-up-to-click-fraud-2">an article on the issues of how to identify click fraud</a> in June which explains the difficulties of measuring, defining and dealing with the problem. </p> <p>You can also read the thoughts of <a href="/blog/061-google-s-schmidt-on-the-economics-of-click-fraud">Google CEO Eric Schmidt on the economics of click fraud</a> and there's something called the <a href="/blog/123-search-engines-to-form-anti-click-fraud-alliance">Anti-Click Fraud Alliance</a> that aims to figure out how to better measure the problem.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Filed on August 10, his class action follows Google’s $90 million settlement with web publishers in May – which Lassoff said was insufficient - and the filing of another lawsuit in California in June.</Paragraph> <Paragraph>"<Quote>Google made a settlement that was ridiculously unfair to publishers, and anyone who was involved should be appalled</Quote>," said Lassoff, as quoted by <Link URL="http://googlewatch.eweek.com/blogs/google_watch/archive/2006/08/17/12498.aspx" Window="New">Google Watch</Link>. "<Quote>I still think a lot of businesses don't even know they were defrauded</Quote>."</Paragraph> <Paragraph>Google has yet to react to the lawsuit, but a spokesperson said: "<Quote>We've dedicated expert engineers to it and believe that the problem is small and that we manage it well. This lawsuit is without merit and we will defend against it vigorously</Quote>."</Paragraph> <Paragraph>Although a decision is yet to be made on what exactly constitutes click fraud, “small” is possibly not a definition many advertisers would accept, considering this Click Forensics study <Link URL="/blog/089-click-fraud-on-the-rise-according-to-click-forensics-study" Window="New">here</Link>.</Paragraph> <Paragraph>Chris wrote <Link URL="/blog/003-does-keyword-deflation-add-up-to-click-fraud-2" Window="New">an article on the issues of how to identify click fraud</Link> in June which explains the difficulties of measuring, defining and dealing with the problem. </Paragraph> <Paragraph>You can also read the thoughts of <Link URL="/blog/061-google-s-schmidt-on-the-economics-of-click-fraud" Window="New">Google CEO Eric Schmidt on the economics of click fraud</Link> and there's something called the <Link URL="/blog/123-search-engines-to-form-anti-click-fraud-alliance" Window="New">Anti-Click Fraud Alliance</Link> that aims to figure out how to better measure the problem.</Paragraph> </FormattedContent> 2006-08-21T11:57:00+01:00 0 1 econsultancy_xml <p> <strong>Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.</strong> </p> <p>Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.</Emphasis> </Paragraph> <Paragraph>Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.</Paragraph> </FormattedContent> false 187 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> 361571 Google faces another click fraud case false 2006-08-21T12:14:00+01:00 google-faces-another-click-fraud-case 2009-04-28T22:32:27+01:00 2009-10-13T08:34:15+01:00 226