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econsultancy_xml

The agency's previous clients include Nike and Starbucks and, according to WPP, the company's revenue last year was $43m (£21m). <a href="http://www.wpp.com/WPP/Press/Press/Default.htm?guid={291B30C9-C35A-40DD-B861-F4E25E809BF0}">WPP</a> said: <blockquote> "This acquisition continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media." </blockquote> This is just the latest of a string of digital investments by WPP - last month the group <a href="/blog/1725-wpp-buys-interactive-agency">acquired LA-based interactive agency Schematic</a> in a deal believed to be worth around $100m (£49m). It also recently <a href="/blog/1216-wpp-to-buy-24-7-real-media">bought 24/7 Real Media</a> and <a href="/blog/1772-wpp-puts-more-cash-into-online-pr-firm">increased its investment</a> in online PR firm Visible Technologies.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The agency's previous clients include Nike and Starbucks and, according to WPP, the company's revenue last year was $43m (£21m). </Paragraph> <Paragraph> <Link URL="http://www.wpp.com/WPP/Press/Press/Default.htm?guid={291B30C9-C35A-40DD-B861-F4E25E809BF0}" Window="Self">WPP</Link> said:</Paragraph> <Block> <Paragraph> <Quote>"This acquisition continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media."</Quote> </Paragraph> </Block> <Paragraph>This is just the latest of a string of digital investments by WPP - last month the group <Link URL="/blog/1725-wpp-buys-interactive-agency" Window="Self">acquired LA-based interactive agency Schematic</Link> in a deal believed to be worth around $100m (£49m).</Paragraph> <Paragraph>It also recently <Link URL="/blog/1216-wpp-to-buy-24-7-real-media" Window="Self">bought 24/7 Real Media</Link> and <Link URL="/blog/1772-wpp-puts-more-cash-into-online-pr-firm" Window="Self">increased its investment</Link> in online PR firm Visible Technologies.</Paragraph> </FormattedContent>

2007-10-25T11:19:00+01:00

econsultancy_xml

WPP Group has acquired Blast Radius, an interactive agency based in Canada, for an undisclosed sum. Blast Radius, which employs 400 staff with offices in San Francisco, New York, Toronto, Amsterdam and London, has experience in building ad campaigns for social networks. It will be aligned with WPP's Wunderman network.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>WPP Group has acquired Blast Radius, an interactive agency based in Canada, for an undisclosed sum. </Emphasis> </Paragraph> <Paragraph>Blast Radius, which employs 400 staff with offices in San Francisco, New York, Toronto, Amsterdam and London, has experience in building ad campaigns for social networks. It will be aligned with WPP's Wunderman network. </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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WPP buys another digital agency false

2007-10-25T11:58:00+01:00

wpp-buys-another-digital-agency

2009-04-28T23:00:26+01:00

2009-10-13T09:22:54+01:00

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