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econsultancy_xml

This ROI, though impressive, has fallen significantly from previous years: <ul> <li>Email returned $57.25 (£27.91) for every dollar in 2005, and $51.58 (£25.14) for every dollar spent in 2006. </li> <li>The <a href="http://www.the-dma.org/index.php">DMA</a> forecasts that ROI will continue to fall next year, with marketers predicted to spend $600m to drive $27bn in sales in 2008. This equates to $45.65 (£22.26) for every dollar spent. </li> </ul> Email ROI still compares favourably to other marketing channels though, with non-email online marketing expected to return $20.67 (£10.07) for every dollar spent this year. In our recent <a href="http://econsultancy.com/reports/email-marketing-industry-census">Email Marketing Industry Census</a>, a surprising 47% of respondents did not know what their company's ROI from email marketing was. Of those that did know, 55% said that ROI was three times or more, while 32% said it was five times or more. Related stories: <a href="/blog/1220-five-reasons-to-embrace-email-marketing">Five reasons to embrace email marketing</a> <a href="/blog/1628-email-marketing-overtakes-direct-mail">Email marketing overtakes direct mail</a> Related research: <a href="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007">Email Marketing Roundtable Briefing, October 2007</a> <a href="http://econsultancy.com/reports/email-marketing-industry-census">Email Marketing Industry Census 2007</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>This ROI, though impressive, has fallen significantly from previous years: </Paragraph> <List Type="Disc"> <ListItem>Email returned $57.25 (£27.91) for every dollar in 2005, and $51.58 (£25.14) for every dollar spent in 2006.<LineBreak /><LineBreak /></ListItem> <ListItem>The <Link URL="http://www.the-dma.org/index.php" Window="Self">DMA</Link> forecasts that ROI will continue to fall next year, with marketers predicted to spend $600m to drive $27bn in sales in 2008. This equates to $45.65 (£22.26) for every dollar spent. </ListItem> </List> <Paragraph>Email ROI still compares favourably to other marketing channels though, with non-email online marketing expected to return $20.67 (£10.07) for every dollar spent this year. </Paragraph> <Paragraph>In our recent <Link URL="http://econsultancy.com/reports/email-marketing-industry-census" Window="Self">Email Marketing Industry Census</Link>, a surprising 47% of respondents did not know what their company's ROI from email marketing was. </Paragraph> <Paragraph>Of those that did know, 55% said that ROI was three times or more, while 32% said it was five times or more. </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1220-five-reasons-to-embrace-email-marketing" Window="Self">Five reasons to embrace email marketing</Link> <LineBreak /> <Link URL="/blog/1628-email-marketing-overtakes-direct-mail" Window="Self">Email marketing overtakes direct mail</Link> </Paragraph> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007" Window="Self">Email Marketing Roundtable Briefing, October 2007</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/email-marketing-industry-census" Window="Self">Email Marketing Industry Census 2007</Link> </Paragraph> </FormattedContent>

2007-10-25T11:58:00+01:00

econsultancy_xml

Figures released by the US Direct Marketing Association show email marketing is still delivering impressive ROI despite falls over the past two years. According to the data, marketers will have spent around $500m (£244m) on email marketing to drive $23bn (£11.2bn) in sales by the end of 2007. That equates to $48.56 (£23.60) for every dollar spent.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Figures released by the US Direct Marketing Association show email marketing is still delivering impressive ROI despite falls over the past two years.</Emphasis> </Paragraph> <Paragraph>According to the data, marketers will have spent around $500m (£244m) on email marketing to drive $23bn (£11.2bn) in sales by the end of 2007. That equates to $48.56 (£23.60) for every dollar spent. </Paragraph> </FormattedContent>

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For further information about email marketing, download Econsultancy's <a href="http://econsultancy.com/reports/email-census">Email Census</a> (based on a survey of digital marketers) and the <a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a> (particularly relevant for the UK market). See also the <a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a>.

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Email ROI still impressive, but falling false

2007-10-25T13:25:00+01:00

email-roi-still-impressive-but-falling

2009-04-29T23:20:03+01:00

2009-10-13T09:22:57+01:00

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