6683 1 3 econsultancy_xml <p>More than 40% of retailers with an online presence, <a href="http://www.shop.org">Shop.org</a> said, planned to attach more importance to catalogues, while two thirds said they used online sales to measure their success. </p> <p>Respondents also claimed they had managed to find 13% of their new online customers by mailing catalogues out.</p> <p>Although the research is focused on the US, UK retailers are also seeing the benefits of integration between catalogues and web sales. </p> <p>In a recent <a href="/blog/1631-integrated-marketing-pays-off-for-retailers">poll</a> by Experian of 1,500 British home shoppers, four in five had found products in an offline catalogue before ordering them online.</p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1631-integrated-marketing-pays-off-for-retailers">Integrated marketing pays off for retailers</a> <br /> <a href="/blog/901-retail-week-review-targets-miss-the-multi-channel-point">Retail Week Review: Targets miss the multi-channel point</a> <br /> <a href="/blog/1622-ted-baker-s-martin-newman-on-multi-channel-retail">Interview: Ted Baker’s Martin Newman on Multi-Channel Retail</a> <br /> <a href="/blog/975-interview-tim-curtis-head-of-mothercare-direct">Interview: Tim Curtis, Head of Mothercare Direct</a> <br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>More than 40% of retailers with an online presence, <Link URL="http://www.shop.org" Window="Self">Shop.org</Link> said, planned to attach more importance to catalogues, while two thirds said they used online sales to measure their success. </Paragraph> <Paragraph>Respondents also claimed they had managed to find 13% of their new online customers by mailing catalogues out.</Paragraph> <Paragraph>Although the research is focused on the US, UK retailers are also seeing the benefits of integration between catalogues and web sales. </Paragraph> <Paragraph>In a recent <Link URL="/blog/1631-integrated-marketing-pays-off-for-retailers" Window="Self">poll</Link> by Experian of 1,500 British home shoppers, four in five had found products in an offline catalogue before ordering them online.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1631-integrated-marketing-pays-off-for-retailers" Window="Self">Integrated marketing pays off for retailers</Link> <LineBreak /> <Link URL="/blog/901-retail-week-review-targets-miss-the-multi-channel-point" Window="Self">Retail Week Review: Targets miss the multi-channel point</Link> <LineBreak /> <Link URL="/blog/1622-ted-baker-s-martin-newman-on-multi-channel-retail" Window="Self">Interview: Ted Baker’s Martin Newman on Multi-Channel Retail</Link> <LineBreak /> <Link URL="/blog/975-interview-tim-curtis-head-of-mothercare-direct" Window="Self">Interview: Tim Curtis, Head of Mothercare Direct</Link> <LineBreak /> </Paragraph> </FormattedContent> 2007-10-29T08:44:00+00:00 0 1 econsultancy_xml <p> <strong>More and more retailers are turning to the humble catalogue to help drive their web businesses, according to stats from e-commerce association Shop.org.</strong> </p> <p>The data (<a href="http://adage.com/article?article_id=121558">via AdAge</a>) shows catalogues are moving up firms’ to-do lists and are increasingly being judged by the ‘flick-to-click’ sales they manage to generate.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>More and more retailers are turning to the humble catalogue to help drive their web businesses, according to stats from e-commerce association Shop.org.</Emphasis> </Paragraph> <Paragraph>The data (<Link URL="http://adage.com/article?article_id=121558" Window="Self">via AdAge</Link>) shows catalogues are moving up firms’ to-do lists and are increasingly being judged by the ‘flick-to-click’ sales they manage to generate.</Paragraph> </FormattedContent> false 1878 <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> 364474 Retailers look to catalogues for online sales boost false 2007-10-29T08:44:00+00:00 retailers-look-to-catalogues-for-online-sales-boost 2009-04-28T23:00:30+01:00 2009-10-13T09:23:03+01:00 294