42244

econsultancy_xml

The paper says ITV earned £317m from advertising on its main channel in Q3, while Google generated £327m from UK online advertisers. However, ITV1's revenues for the whole year are stil expected to surpass Google's - they are projected to reach £1.3bn compared to the search engine's £1.25bn. ITV, digital channels included, is expected to generate around £1.45bn. It is predicted that Google's ad revenues will continue to outstrip broadcasters' ad income next year in the UK. Last year, <a href="/blog/1225-online-ad-spend-booms-could-rival-tv">online ad spend in the UK increased by around 47%</a>. Related stories: <a href="/blog/913-google-launches-tv-ads-creeps-up-on-itv">Google launches TV ads, creeps up on ITV</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The paper says ITV earned £317m from advertising on its main channel in Q3, while Google generated £327m from UK online advertisers. </Paragraph> <Paragraph>However, ITV1's revenues for the whole year are stil expected to surpass Google's - they are projected to reach £1.3bn compared to the search engine's £1.25bn. ITV, digital channels included, is expected to generate around £1.45bn. </Paragraph> <Paragraph>It is predicted that Google's ad revenues will continue to outstrip broadcasters' ad income next year in the UK. </Paragraph> <Paragraph>Last year, <Link URL="/blog/1225-online-ad-spend-booms-could-rival-tv" Window="Self">online ad spend in the UK increased by around 47%</Link>. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/913-google-launches-tv-ads-creeps-up-on-itv" Window="Self">Google launches TV ads, creeps up on ITV</Link> <LineBreak /> </Paragraph> </FormattedContent>

2007-10-30T10:16:00+00:00

econsultancy_xml

Google is now generating more ad revenue in the UK than ITV1, according to <a href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2767086.ece">The Times</a> . The online ad giant has already <a href="http://seekingalpha.com/article/28982-google-the-uk-s-biggest-ad-earner">overtaken Channel 4</a> and now has ITV as a whole in its sights.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google is now generating more ad revenue in the UK than ITV1, according to </Emphasis> <Link URL="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2767086.ece" Window="Self">The Times</Link> <Emphasis>.</Emphasis> </Paragraph> <Paragraph>The online ad giant has already <Link URL="http://seekingalpha.com/article/28982-google-the-uk-s-biggest-ad-earner" Window="Self">overtaken Channel 4</Link> and now has ITV as a whole in its sights.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Google's UK ad revenues overtake ITV1 false

2007-10-30T11:22:00+00:00

google-s-uk-ad-revenues-overtake-itv1

2009-04-29T22:05:58+01:00

2009-10-13T09:23:19+01:00

172