6683 2 3 econsultancy_xml <p>It would see Yahoo increasing its visibility to Orange’s mobile users and attractiveness to search advertisers, as well as providing a better opportunity to sell location-based services.</p> <p> <a href="/blog/141-mobile-internet-not-catching-on">Although the mobile internet hasn’t proved a winner with consumers</a> so far, both Yahoo and Google believe partnerships with mobile network operators will help offset any slowdown in the growth of PPC revenues online. </p> <p>Google, which has already struck deals with T-Mobile and Vodafone, told The Times earlier this year that the firm’s <a href="http://business.timesonline.co.uk/article/0,,13129-2229731.html">mobile division will soon become its biggest driver of new business</a>.</p> <p>Usability is a notorious issue on mobiles, but Google says is testing “dozens” of new search-related products to be used solely on mobiles and PDAs. </p> <p>Mobiles are also expected to be a key battleground in developing countries, where ownership of mobiles far outweighs penetration of PCs.</p> <p>Still, user interfaces will only be one barrier to entry out of several – cost and slow downloading speeds among them.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It would see Yahoo increasing its visibility to Orange’s mobile users and attractiveness to search advertisers, as well as providing a better opportunity to sell location-based services.</Paragraph> <Paragraph> <Link URL="/blog/141-mobile-internet-not-catching-on" Window="New">Although the mobile internet hasn’t proved a winner with consumers</Link> so far, both Yahoo and Google believe partnerships with mobile network operators will help offset any slowdown in the growth of PPC revenues online. </Paragraph> <Paragraph>Google, which has already struck deals with T-Mobile and Vodafone, told The Times earlier this year that the firm’s <Link URL="http://business.timesonline.co.uk/article/0,,13129-2229731.html" Window="New">mobile division will soon become its biggest driver of new business</Link>.</Paragraph> <Paragraph>Usability is a notorious issue on mobiles, but Google says is testing “dozens” of new search-related products to be used solely on mobiles and PDAs. </Paragraph> <Paragraph>Mobiles are also expected to be a key battleground in developing countries, where ownership of mobiles far outweighs penetration of PCs.</Paragraph> <Paragraph>Still, user interfaces will only be one barrier to entry out of several – cost and slow downloading speeds among them.</Paragraph> </FormattedContent> 2006-08-21T14:21:00+01:00 0 1 econsultancy_xml <p> <strong>The Guardian</strong> <strong>reports that Yahoo is close to a deal with Orange to provide <a href="http://money.guardian.co.uk/businessnews/story/0,,-1854590,00.html">search services to the mobile operator’s subscribers</a>.</strong> </p> <p>The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The Guardian</Emphasis> <Emphasis>reports that Yahoo is close to a deal with Orange to provide <Link URL="http://money.guardian.co.uk/businessnews/story/0,,-1854590,00.html" Window="New">search services to the mobile operator’s subscribers</Link>.</Emphasis> </Paragraph> <Paragraph>The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.</Paragraph> </FormattedContent> false 189 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> 361573 Yahoo and Orange link up on mobile search false 2006-08-21T17:26:00+01:00 yahoo-and-orange-link-up-on-mobile-search 2009-04-28T22:32:30+01:00 2009-10-13T08:34:22+01:00 594