42244 0 3 econsultancy_xml <p>Microsoft has been testing the product for the past year - it is based on technology developed by web analytics provider DeepMetrix, which was acquired by Microsoft in May 2006. </p> <p>Features include outbound link tracking, ROI reports, funnel reports and conversion tracking, as well as others mentioned by <a href="http://www.liesdamnedlies.com/2007/10/its-here.html">Ian Thomas of Microsoft</a> in his blog. </p> <p>Gatineau can also provide demographic data, something which the company hopes will give it an edge over the competition, particularly, of course, Google Analytics. Users can be segmented by age or gender, with the information taken from their Live IDs. </p> <p>Microsoft is now accepting <a href="http://advertising.microsoft.com/gatineau">applications for beta testing</a>, though the service is currently only available to US users. </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1540-free-tool-users-miss-point-of-analytics">Free tool users 'miss point of analytics'</a> <br /> <a href="/blog/1160-google-gives-its-analytics-tool-a-sexy-makeover">Google gives its analytics tool a sexy makeover</a>    </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Microsoft has been testing the product for the past year - it is based on technology developed by web analytics provider DeepMetrix, which was acquired by Microsoft in May 2006. </Paragraph> <Paragraph>Features include outbound link tracking, ROI reports, funnel reports and conversion tracking, as well as others mentioned by <Link URL="http://www.liesdamnedlies.com/2007/10/its-here.html" Window="Self">Ian Thomas of Microsoft</Link> in his blog. </Paragraph> <Paragraph>Gatineau can also provide demographic data, something which the company hopes will give it an edge over the competition, particularly, of course, Google Analytics. Users can be segmented by age or gender, with the information taken from their Live IDs. </Paragraph> <Paragraph>Microsoft is now accepting <Link URL="http://advertising.microsoft.com/gatineau" Window="Self">applications for beta testing</Link>, though the service is currently only available to US users. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1540-free-tool-users-miss-point-of-analytics" Window="Self">Free tool users 'miss point of analytics'</Link> <LineBreak /> <Link URL="/blog/1160-google-gives-its-analytics-tool-a-sexy-makeover" Window="Self">Google gives its analytics tool a sexy makeover</Link>    </Paragraph> </FormattedContent> 2007-11-01T10:31:00+00:00 0 1 econsultancy_xml <p> <strong>Microsoft's new web analytics tool, codenamed Project Gatineau, has been released in private beta - but not yet for sites in the UK.</strong> </p> <p> <img alt="" src="http://farm2.static.flickr.com/1298/883985147_33738cb0bc_o.jpg" /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Microsoft's new web analytics tool, codenamed Project Gatineau, has been released in private beta - but not yet for sites in the UK.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm2.static.flickr.com/1298/883985147_33738cb0bc_o.jpg"> </Image> </Paragraph> </FormattedContent> false 1892 <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> 364496 Microsoft releases web analytics tool in beta false 2007-11-01T12:06:00+00:00 microsoft-releases-web-analytics-tool-in-beta 2009-04-28T23:00:44+01:00 2009-10-13T09:23:30+01:00 249