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econsultancy_xml

The company has set up a new site, according to <a href="http://www.readwriteweb.com/archives/ppp_becomes_izea.php">Read/Write Web</a>, and is reportedly set to announce a new range of marketing tools at its user conference next week. But the name-change seems unlikely to help it cast off its own <a href="http://www.google.co.uk/search?hl=en&q=payperpost&meta">negative image</a> among the more right-on elements of the blogosphere (and beyond). The firm's own user base - some 80,000 bloggers who are prepared to sell out to 11,000 advertisers - maintain a sort of weird fervour about the company, which seems to completely polarise opinion. "It’s less about getting paid per post, and more about social media and marketing all coming together into a whole suite of products and solutions," <a href="http://www.simplekindoflife.com/2007/10/31/izeacom-the-future-of-payperpost-is-here/">writes one</a>, in a stunning and presumably accidental example of PRspeak. But wait! The 'About IZEA' paragraph has been pasted into the foot of the article! It's as if the article was placed by a PR... Research suggests consumers are catching on to this form of marketing, even though IZEA's disclosure policy has been criticised in the past as less than transparent. A name change won't help you, folks. A <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071024005242&newsLang=en">survey</a> released by Burson-Marsteller last week found rising frustration among the most influential online consumers about ‘advocates for hire’ and other commercial activity on discussion boards and other consumer websites. However, the agency said those concerns were reduced when companies were open about who they were and what they were doing. Disclosure is just good manners, simple as that. Related research: <a href="http://econsultancy.com/reports/online-pr-roundtable-output">Online PR - Roundtable Output</a> Related stories: <a href="/blog/1471-consumer-attitudes-to-online-pr">Consumer attitudes to online PR</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The company has set up a new site, according to <Link URL="http://www.readwriteweb.com/archives/ppp_becomes_izea.php" Window="Self">Read/Write Web</Link>, and is reportedly set to announce a new range of marketing tools at its user conference next week.</Paragraph> <Paragraph>But the name-change seems unlikely to help it cast off its own <Link URL="http://www.google.co.uk/search?hl=en&q=payperpost&meta" Window="Self">negative image</Link> among the more right-on elements of the blogosphere (and beyond). </Paragraph> <Paragraph>The firm's own user base - some 80,000 bloggers who are prepared to sell out to 11,000 advertisers - maintain a sort of weird fervour about the company, which seems to completely polarise opinion.</Paragraph> <Paragraph> <Quote>"It’s less about getting paid per post, and more about social media and marketing all coming together into a whole suite of products and solutions," </Quote> <Link URL="http://www.simplekindoflife.com/2007/10/31/izeacom-the-future-of-payperpost-is-here/" Window="Self">writes one</Link>, in a stunning and presumably accidental example of PRspeak. But wait! The 'About IZEA' paragraph has been pasted into the foot of the article! It's as if the article was placed by a PR...</Paragraph> <Paragraph>Research suggests consumers are catching on to this form of marketing, even though IZEA's <Emphasis>disclosure policy</Emphasis> has been criticised in the past as less than transparent. A name change won't help you, folks.</Paragraph> <Paragraph>A <Link URL="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071024005242&newsLang=en" Window="Self">survey</Link> released by Burson-Marsteller last week found <Emphasis>rising frustration</Emphasis> among the most influential online consumers about <Quote>‘advocates for hire’</Quote> and other commercial activity on discussion boards and other consumer websites.</Paragraph> <Paragraph>However, the agency said those concerns were reduced when companies were open about who they were and what they were doing. </Paragraph> <Paragraph>Disclosure is just good manners, simple as that. </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/online-pr-roundtable-output" Window="Self">Online PR - Roundtable Output</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1471-consumer-attitudes-to-online-pr" Window="Self">Consumer attitudes to online PR</Link> </Paragraph> </FormattedContent>

2007-11-01T11:18:00+00:00

econsultancy_xml

<a href="http://payperpost.com"> PayPerPost </a> , the oft-criticised web PR company, is set to change its name to sound a bit less like it came from The Ronseal Book of Marketing. IZEA, its choice of a new brand, will sit above the company’s various services, including its network of bloggers that write paid testimonials / articles for advertiser dollars, often without any kind of disclosure.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://payperpost.com" Window="Self"> <Emphasis>PayPerPost</Emphasis> </Link> <Emphasis>, the oft-criticised web PR company, is set to change its name to sound a bit less like it came from The Ronseal Book of Marketing.</Emphasis> </Paragraph> <Paragraph>IZEA, its choice of a new brand, will sit above the company’s various services, including its network of bloggers that write paid testimonials / articles for advertiser dollars, often without any kind of disclosure.</Paragraph> </FormattedContent>

false 1894

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

364502

PayPerPost goes undercover, becomes 'IZEA' false

2007-11-01T12:27:00+00:00

payperpost-goes-undercover-becomes-izea

2009-04-28T23:00:46+01:00

2009-10-13T09:23:36+01:00

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