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  &lt;p&gt;CEO Eric Schmidt told the press that Google has been working with MySpace&#160;in secret on the project for the past year, adding that&#160;&lt;em&gt; 'everyone is invited to join'&lt;/em&gt;&#160;suggesting&#160;that Facebook is welcome to join OpenSocial. &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://weblogs.hitwise.com/bill-tancer/2007/11/opensocial_what_a_difference_a.html"&gt;Hitwise&lt;/a&gt;&#160;has a chart showing the market share of the sites signed up for OpenSocial, compared with Facebook:&lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="" src="http://farm3.static.flickr.com/2065/1826967188_70dafa51eb_o.png" /&gt; &#160;&lt;/p&gt;
  &lt;p&gt;According to &lt;a href="http://www.techcrunch.com/2007/11/01/facebook-we-have-not-been-briefed-on-opensocial/"&gt;TechCrunch&lt;/a&gt;,&#160;a Facebook&#160;spokesperson says the&#160;company has&#160;not been approached by Google yet, though they are believed to be talking about OpenSocial today. &lt;/p&gt;
  &lt;p&gt;Facebook will eventually join in, according to Arrington: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"My bet is that they join. Because suddenly Facebook is being painted as the closed outsider while everyone else is allowing the use of non proprietary coding platforms."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;Mashable &lt;a href="http://mashable.com/2007/11/01/myspace-google-2/"&gt;echoes this view&lt;/a&gt;: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"With more than 40m users and a somewhat established platform, Facebook will continue to be attractive for developers, but with all of the big players joining Google/MySpace for OpenSocial, staying out might be a big mistake."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;MySpace's Chris&#160;DeWolfe said&#160;that the&#160;new platform&#160;would create a&#160;&lt;em&gt;'de facto standard'&lt;/em&gt; for the development of applications for social networks:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"We really think the next level of innovation is going to be from deeper application integration."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;MySpace had followed Facebook's lead earlier this month in announcing that it too would &lt;a href="/blog/1851-myspace-confirms-api-move"&gt;open up to developers&lt;/a&gt;, though those efforts will now be directed to OpenSocial. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/1871-facebook-gets-into-bed-with-microsoft"&gt;
      &lt;strong&gt;Facebook gets into bed with Microsoft&lt;/strong&gt;
    &lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1896-life-without-myspace"&gt;Life without MySpace&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;CEO Eric Schmidt told the press that Google has been working with MySpace&#160;in secret on the project for the past year, adding that&#160;&lt;Quote&gt; 'everyone is invited to join'&lt;/Quote&gt;&#160;suggesting&#160;that Facebook is welcome to join OpenSocial. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://weblogs.hitwise.com/bill-tancer/2007/11/opensocial_what_a_difference_a.html" Window="Self"&gt;Hitwise&lt;/Link&gt;&#160;has a chart showing the market share of the sites signed up for OpenSocial, compared with Facebook:&lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image Source="http://farm3.static.flickr.com/2065/1826967188_70dafa51eb_o.png"&gt;
    &lt;/Image&gt; &#160;&lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;According to &lt;Link URL="http://www.techcrunch.com/2007/11/01/facebook-we-have-not-been-briefed-on-opensocial/" Window="Self"&gt;TechCrunch&lt;/Link&gt;,&#160;a Facebook&#160;spokesperson says the&#160;company has&#160;not been approached by Google yet, though they are believed to be talking about OpenSocial today. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Facebook will eventually join in, according to Arrington: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"My bet is that they join. Because suddenly Facebook is being painted as the closed outsider while everyone else is allowing the use of non proprietary coding platforms."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;Mashable &lt;Link URL="http://mashable.com/2007/11/01/myspace-google-2/" Window="Self"&gt;echoes this view&lt;/Link&gt;: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"With more than 40m users and a somewhat established platform, Facebook will continue to be attractive for developers, but with all of the big players joining Google/MySpace for OpenSocial, staying out might be a big mistake."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;MySpace's Chris&#160;DeWolfe said&#160;that the&#160;new platform&#160;would create a&#160;&lt;Quote&gt;'de facto standard'&lt;/Quote&gt; for the development of applications for social networks:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"We really think the next level of innovation is going to be from deeper application integration."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;MySpace had followed Facebook's lead earlier this month in announcing that it too would &lt;Link URL="/blog/1851-myspace-confirms-api-move" Window="Self"&gt;open up to developers&lt;/Link&gt;, though those efforts will now be directed to OpenSocial. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/1871-facebook-gets-into-bed-with-microsoft" Window="Self"&gt;
      &lt;Emphasis&gt;Facebook gets into bed with Microsoft&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1896-life-without-myspace" Window="Self"&gt;Life without MySpace&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-11-02T12:54:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;MySpace has joined up with Google for the launch of its OpenSocial platform, which aims to create a common platform for developers to create applications for social networks.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Bebo also joined in with&#160;&lt;a href="http://code.google.com/apis/opensocial/"&gt;OpenSocial&lt;/a&gt; yesterday, while &lt;a href="/blog/1887-google-launches-cross-network-development-tools"&gt;LinkedIn, XING, Friendster and Orkut are already on board&lt;/a&gt;. The big question is whether Facebook will decide to join Google's initiative. &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;MySpace has joined up with Google for the launch of its OpenSocial platform, which aims to create a common platform for developers to create applications for social networks.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Bebo also joined in with&#160;&lt;Link URL="http://code.google.com/apis/opensocial/" Window="Self"&gt;OpenSocial&lt;/Link&gt; yesterday, while &lt;Link URL="/blog/1887-google-launches-cross-network-development-tools" Window="Self"&gt;LinkedIn, XING, Friendster and Orkut are already on board&lt;/Link&gt;. The big question is whether Facebook will decide to join Google's initiative. &lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">364510</legacy-article-id>
  <name>MySpace joins Google's OpenSocial platform</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-11-02T13:53:00+00:00</published-at>
  <slug>myspace-joins-google-s-opensocial-platform</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T23:00:50+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:23:49+01:00</updated-at>
  <views-count type="integer">152</views-count>
</blog-post>
