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<ul> <li> Use professional quality images – Mrudula says improved photos have been known to more than double conversion rates for some etailers. <a href="http://www.hotelchocolat.com">Hotel Chocolat</a> is one firm using high-quality photos to differentiate its online offering. </li> </ul> <a href="http://www.hotelchocolat.com"> <img alt="Hotel Chocolat product page" height="271" src="http://farm3.static.flickr.com/2035/1858714403_e5c2a15300_o.jpg" width="448" /> </a> <ul> <li> Provide alternate and detailed views – the next best thing to viewing items in the flesh. Videos and 3D animations can also help present more complex products. </li> <li> Make images enlargeable – many etailers benefit from allowing shoppers to take a closer look at their products, typically in a pop-up window. <a href="http://www.lauraashley.com/invt/3372027&bklist=">Laura Ashley</a> is an example - as is <a href="http://www.empiredirect.co.uk/content/products/details/index~modelcode~SAM-LE26R87BDX.htm">Empire Direct</a>, which has a whizzy Ajax product gallery function but only has single images for much of its selection. </li> <li> Optimise images for downloading – consumers won’t hang about it you don’t. </li> <li> Provide proportionate detail – crop images when displaying them as thumbnails on home and/or category pages. </li> <li> Provide scale and context – show the product’s size by using human models, as well as its context of use. </li> <li> Show it all – display all accessories and components so shoppers can see what they’re buying. </li> <li> Make them relevant – don’t confuse or annoy customers by displaying pictures that aren’t connected to the text alongside them. </li> </ul> For further thoughts on allowing online shoppers to ‘get a feel of’ products - not just through photography but also through alternative delivery/refunding models - see our <a href="/blog/1659-interview-webtogs-founder-james-balmain">recent interview with Webtogs founder James Balmain</a>.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <List Type="Disc"> <ListItem> <Emphasis> <Quote>Use professional quality images</Quote> </Emphasis>– Mrudula says improved photos have been known to <Quote>more than double conversion rates </Quote>for some etailers. <Link URL="http://www.hotelchocolat.com" Window="Self">Hotel Chocolat</Link> is one firm using high-quality photos to differentiate its online offering. </ListItem> </List> <Paragraph Align="Center"> <Link URL="http://www.hotelchocolat.com" Window="Self"> <Image AlternateText="Hotel Chocolat product page" Source="http://farm3.static.flickr.com/2035/1858714403_e5c2a15300_o.jpg" Width="448" Height="271"> </Image> </Link> <LineBreak /> <LineBreak /> </Paragraph> <Paragraph> </Paragraph> <List Type="Disc"> <ListItem> <Quote> <Emphasis>Provide alternate and detailed views</Emphasis> </Quote>– the next best thing to viewing items in the flesh. Videos and 3D animations can also help present more complex products.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Make images enlargeable</Quote> </Emphasis>– many etailers benefit from allowing shoppers to take a closer look at their products, typically in a pop-up window. <Link URL="http://www.lauraashley.com/invt/3372027&bklist=" Window="Self">Laura Ashley</Link> is an example - as is <Link URL="http://www.empiredirect.co.uk/content/products/details/index~modelcode~SAM-LE26R87BDX.htm" Window="Self">Empire Direct</Link>, which has a whizzy Ajax product gallery function but only has single images for much of its selection. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Optimise images for downloading</Quote> </Emphasis>– consumers won’t hang about it you don’t.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Provide proportionate detail</Quote> </Emphasis>– crop images when displaying them as thumbnails on home and/or category pages.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Provide scale and context</Quote> </Emphasis>– show the product’s size by using human models, as well as its context of use. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Show it all</Quote> </Emphasis>– display all accessories and components so shoppers can see what they’re buying.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis> <Quote>Make them relevant</Quote> </Emphasis>– don’t confuse or annoy customers by displaying pictures that aren’t connected to the text alongside them. </ListItem> </List> <Paragraph>For further thoughts on allowing online shoppers to ‘get a feel of’ products - not just through photography but also through alternative delivery/refunding models - see our <Link URL="/blog/1659-interview-webtogs-founder-james-balmain" Window="Self">recent interview with Webtogs founder James Balmain</Link>.</Paragraph> </FormattedContent>

2007-11-04T07:21:00+00:00

econsultancy_xml

<a href="http://www.webcredible.co.uk/user-friendly-resources/web-usability/images-ecommerce.shtml"> Webcredible’s Mrudula Kodali </a> has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results. Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations. See a brief run-through of her suggestions after the jump:

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.webcredible.co.uk/user-friendly-resources/web-usability/images-ecommerce.shtml" Window="Self"> <Emphasis>Webcredible’s Mrudula Kodali</Emphasis> </Link> <Emphasis>has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.</Emphasis> </Paragraph> <Paragraph>Mrudula says photos can help consumers get a better feel of products on offer, but have to "<Quote>work hard" </Quote>to overcome the web's limitations<Quote>.</Quote></Paragraph> <Paragraph> <Quote>See a brief run-through of her suggestions after the jump:</Quote> </Paragraph> </FormattedContent>

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2007-11-05T12:00:00+00:00

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2009-04-29T20:41:12+01:00

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