6683 0 3 econsultancy_xml <p>Founded in 2000, <a href="http://www.quigo.com">Quigo</a> supplies advertisers with contextual placements on websites, as well as search marketing tools.</p> <p>If true, it would presumably be added to AOL’s <a href="/blog/1749-aol-creates-one-stop-shop-ad-network">‘Platform A’ ad network</a>, along with Advertising.com, Tacoda, AdTech and other firms bought out by AOL recently.</p> <p>However, neither firm has commented on the rumour so far.</p> <p> <strong>Related research:</strong> <a href="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007">Online Ad Networks Buyers’ Guide 2007</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Founded in 2000, <Link URL="http://www.quigo.com" Window="Self">Quigo</Link> supplies advertisers with contextual placements on websites, as well as search marketing tools.</Paragraph> <Paragraph>If true, it would presumably be added to AOL’s <Link URL="/blog/1749-aol-creates-one-stop-shop-ad-network" Window="Self">‘Platform A’ ad network</Link>, along with Advertising.com, Tacoda, AdTech and other firms bought out by AOL recently.</Paragraph> <Paragraph>However, neither firm has commented on the rumour so far.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007" Window="Self">Online Ad Networks Buyers’ Guide 2007</Link> </Paragraph> </FormattedContent> 2007-11-04T09:48:00+00:00 0 1 econsultancy_xml <p> <strong>AOL is being linked to a possible acquisition of Israeli start-up Quigo, which provides contextual ad solutions to Time’s digital properties and other media groups.</strong> </p> <p> <a href="http://www.marketwatch.com/news/story/time-warners-aol-buy-israeli/story.aspx?guid=%7BEDBF0ACE-DEA1-410E-9E61-FCF12ACE5AB6%7D">Ha’aretz reports</a> that the firm would cost AOL $300m and help boost its ability to compete with Yahoo!, Google et al in the ad targeting space.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>AOL is being linked to a possible acquisition of Israeli start-up Quigo, which provides contextual ad solutions to Time’s digital properties and other media groups.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.marketwatch.com/news/story/time-warners-aol-buy-israeli/story.aspx?guid=%7BEDBF0ACE-DEA1-410E-9E61-FCF12ACE5AB6%7D" Window="Self">Ha’aretz reports</Link> that the firm would cost AOL $300m and help boost its ability to compete with Yahoo!, Google et al in the ad targeting space.</Paragraph> </FormattedContent> false 1902 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364516 AOL planning another targeted ad buy? false 2007-11-05T08:45:00+00:00 aol-planning-another-targeted-ad-buy 2009-04-28T23:00:53+01:00 2009-10-13T09:23:53+01:00 132