26081

econsultancy_xml

<ol> <li>Always treat your online friends with respect. Have conversations not sales pitches.</li> <li>Read <a href="http://en.wikipedia.org/wiki/The_Art_of_War">'The Art of war' by Sun Tzu</a> as speakers I respect keep mentioning it and I want to look clever too!</li> <li>Fish where the fish are.</li> <li>Must find out more about <a href="http://backstage.bbc.co.uk/">BBC Backstage</a> as this major development seems to have passed me by again.</li> <li>Wish I had thought of calling the <a href="http://www.arrse.co.uk/">Army Rumor Service</a> ARSE. </li> <li>Become a content platform rather than a destination if you can. You can only do this by being open, and by being prepared to give away stuff your board would currently shoot you for (that means it has value and people might actually want it). </li> <li>Revisit widgets - the functionality is better than I thought. I like <a href="http://www.hostelbook.com">hostelbook</a> on Facebook. Fish where the fish are!</li> <li>Consider, as <a href="http://www.ianjindal.com/">Ian Jindal</a> proposed, that the E-commerce director may go the same way as the Chief Electricity Officer did (a common board position pre 1940).</li> <li>Use the term 'techtard' as often as possible as it amuses me.</li> <li>Consider with the team at E-consultancy if we can do a research piece on 'measuring social media'. It is one of the key issues holding investment back - more research / measurement needed.</li> <li>Do longer term projects on <a href="http://www.secondlife.com">Second Life</a> as its not the environment where you get rapid spikes of traffic unless...</li> <li>....you get God to turn up as Random House did when marketing Richard Dawkins 'The God Delusion' in Second Life. A great book and a great piece of marketing. </li> </ol>

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2007-11-05T14:40:00+00:00

econsultancy_xml

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...

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false 1907

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

364524

Thoughts from our social media session false

2007-11-05T15:16:00+00:00

thoughts-from-our-social-media-session

2009-04-29T23:32:03+01:00

2009-10-13T09:24:01+01:00

407