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econsultancy_xml

The deal, <a href="/blog/1902-aol-planning-another-targeted-ad-buy">rumoured for some time</a>, is the latest in a string of purchases by AOL this year, including mobile ad firm Third Screen Media; ad serving company AdTech and behavioural targeting network Tacoda. CEO Randy Falco <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071107005566&newsLang=en">said</a>: "With Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace.” Quigo says its network includes around 500 publishers and 3,000 advertisers.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis> </Emphasis>The deal, <Link URL="/blog/1902-aol-planning-another-targeted-ad-buy" Window="Self">rumoured for some time</Link>, is the latest in a string of purchases by AOL this year, including mobile ad firm Third Screen Media; ad serving company AdTech and behavioural targeting network Tacoda.<LineBreak /><LineBreak />CEO Randy Falco <Link URL="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071107005566&newsLang=en" Window="Self">said</Link>:<Quote><LineBreak /><LineBreak />"With Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace.”</Quote><LineBreak /><LineBreak />Quigo says its network includes around 500 publishers and 3,000 advertisers.</FormattedContent>

2007-11-07T17:06:00+00:00

econsultancy_xml

AOL has confirmed another acquisition to bolster its online ad line-up - this time buying Israeli start-up Quigo in a deal reported to be worth around $340m (£162m). Quigo, which supplies search marketing tools and contextual placements on sites such as Time’s digital properties, will be integrated into AOL’s newly-formed Platform A ad network.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis> AOL has confirmed another acquisition to bolster its online ad line-up - this time buying Israeli start-up Quigo in a deal reported to be worth around $340m (£162m). </Emphasis> <LineBreak /> <LineBreak />Quigo, which supplies search marketing tools and contextual placements on sites such as Time’s digital properties, will be integrated into AOL’s newly-formed Platform A ad network.</FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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AOL snaps up another ad firm false

2007-11-08T08:00:00+00:00

aol-snaps-up-another-ad-firm

2009-04-30T06:39:46+01:00

2009-10-13T09:24:25+01:00

202