42244 0 3 econsultancy_xml <p>A number of retailers have made their clothes available for sale on <a href="http://www.osoyou.com/">the site</a>, including Oasis, Dorothy Perkins, Marks &amp; Spencer, Figleaves and Warehouse. </p> <p>Its users can sign in and create a profile page, join groups on the site, exchange messages with friends and create wishlists of desirable fashion items. </p> <p>The site also has a virtual shopping mall, featuring offers from a range of retailers, and users can drag and drop items into their profile pages to create outfits. Other users can comment and rate these items. </p> <p>Users can choose to buy any item from their wishlist, and will be directed to the retailer's website to complete the purchase. </p> <p>The company received £1m in funding earlier this year from Brightstation Ventures. The site was launched in beta in September, but officially became live yesterday. </p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1602-hearst-to-buy-social-shopping-site">Hearst to buy social shopping site</a> <br /><a href="/blog/1832-ebay-taps-into-social-commerce">eBay taps into social commerce</a></p> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/social-commerce-report-2007"> <strong>E-consultancy / Bazaarvoice Social Commerce Report 2007</strong> </a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>A number of retailers have made their clothes available for sale on <Link URL="http://www.osoyou.com/" Window="Self">the site</Link>, including Oasis, Dorothy Perkins, Marks &amp; Spencer, Figleaves and Warehouse. </Paragraph> <Paragraph>Its users can sign in and create a profile page, join groups on the site, exchange messages with friends and create wishlists of desirable fashion items. </Paragraph> <Paragraph>The site also has a virtual shopping mall, featuring offers from a range of retailers, and users can drag and drop items into their profile pages to create outfits. Other users can comment and rate these items. </Paragraph> <Paragraph>Users can choose to buy any item from their wishlist, and will be directed to the retailer's website to complete the purchase. </Paragraph> <Paragraph>The company received £1m in funding earlier this year from Brightstation Ventures. The site was launched in beta in September, but officially became live yesterday. </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1602-hearst-to-buy-social-shopping-site" Window="Self">Hearst to buy social shopping site</Link> <LineBreak /><Link URL="/blog/1832-ebay-taps-into-social-commerce" Window="Self">eBay taps into social commerce</Link></Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/social-commerce-report-2007" Window="Self"> <Emphasis>E-consultancy / Bazaarvoice Social Commerce Report 2007</Emphasis> </Link> </Paragraph> </FormattedContent> 2007-11-07T20:16:00+00:00 0 1 econsultancy_xml <p> <strong>By combining shopping with social networking, new UK site osoyou.com is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.</strong> </p> <p> <img alt="" src="http://farm3.static.flickr.com/2334/1906444569_dd9079f6c0_o.jpg" /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>By combining shopping with social networking, new UK site osoyou.com is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm3.static.flickr.com/2334/1906444569_dd9079f6c0_o.jpg"> </Image> </Paragraph> </FormattedContent> false 1919 364546 Osoyou launches social network / shopping site false 2007-11-08T08:18:00+00:00 osoyou-launches-social-network-shopping-site 2009-04-30T05:43:07+01:00 2009-04-30T05:43:07+01:00 569