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<img alt="" src="http://farm3.static.flickr.com/2163/1917234742_906c0866a3_o.png" /> The <a href="http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html">figures</a> show that a growing number of UK web users are now choosing to communicate with friends and contacts through social networks' messaging services rather than email. In general, younger web users prefer social networks to webmail, while older surfers spend more time on email. Hitwise's Robin Goad compared visitor data for Facebook and Windows Live Mail and found that Facebook attracted more users from the 18-34 age group. Related stories: <a href="/blog/1779-study-facebook-is-now-the-uk-s-biggest-social-network">Study: Facebook is now the UK’s biggest social network</a> <a href="/blog/1861-social-networks-drive-more-traffic-to-retailers">Social networks drive more traffic to retailers</a>

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2007-11-08T11:03:00+00:00

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Social networks received more UK traffic than webmail services for the first time last month, according to Hitwise. In October, the top 25 social network sites received 5.17% of all UK internet visits, compared to 4.98% for email services like Hotmail, Gmail and others.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Social networks received more UK traffic than webmail services for the first time last month, according to Hitwise.</Emphasis> </Paragraph> <Paragraph>In October, the top 25 social network sites received 5.17% of all UK internet visits, compared to 4.98% for email services like Hotmail, Gmail and others. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Social networks overtake webmail - Hitwise false

2007-11-08T11:45:00+00:00

social-networks-overtake-webmail-hitwise

2009-04-28T23:01:11+01:00

2009-10-13T09:24:28+01:00

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