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Arketi Group, a PR consultancy, <a href="http://www.arketi.com/news/news37.html">surveyed </a>61 US B2B journalists and found that six in ten spent more than 20 hours a week online. Blogs <ul> <li>A quarter said that blogs made their jobs easier, while 46% got involved by leaving comments on blogs. </li> <li>As for using blogs as sources, 20% had already done so while 18% had done but reported it as a rumour. Eighteen percent said they would if the informationn was confirmed by an independent source, while a further 16% only trusted blogs from a ‘reliable’ news source. Only 2% said they would never use blogs as sources. </li> </ul> News sources <ul> <li>Ninety percent used industry sources and press releases for story ideas, 79% found ideas on newswires, 74% from websites, and 54% from blogs. </li> </ul> Credible sources of information <ul> <li>International organisations (89%) </li> <li>Government agencies (85%) </li> <li>Corporate websites (85%) </li> <li>PR professionals (77%) </li> <li>Activist websites (41%) </li> <li>Blogs (41%) </li> <li>Politicians (35%) </li> <li>Chat, message boards (18%) </li> </ul> Related stories: <a href="/blog/1091-old-media-attacks-blogs-internet-leftists-people"> Old media attacks blogs, internet, leftists, people </a> <a href="/blog/1071-web-2-0-participation-lower-than-expected"> Web 2.0 participation 'lower than expected' </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Arketi Group, a PR consultancy, <Link URL="http://www.arketi.com/news/news37.html" Window="Self">surveyed </Link>61 US B2B journalists and found that six in ten spent more than 20 hours a week online. </Paragraph> <Paragraph> <Emphasis>Blogs</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>A quarter said that blogs made their jobs easier, while 46% got involved by leaving comments on blogs. <LineBreak /><LineBreak /></ListItem> <ListItem>As for using blogs as sources, 20% had already done so while 18% had done but reported it as a rumour. Eighteen percent said they would if the informationn was confirmed by an independent source, while a further 16% only trusted blogs from a ‘reliable’ news source. Only 2% said they would never use blogs as sources. </ListItem> </List> <Paragraph> <Emphasis>News sources</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Ninety percent used industry sources and press releases for story ideas, 79% found ideas on newswires, 74% from websites, and 54% from blogs. <LineBreak /></ListItem> </List> <Paragraph> <Emphasis>Credible sources of information</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>International organisations (89%) <LineBreak /></ListItem> <ListItem>Government agencies (85%) <LineBreak /></ListItem> <ListItem>Corporate websites (85%) <LineBreak /></ListItem> <ListItem>PR professionals (77%) <LineBreak /></ListItem> <ListItem>Activist websites (41%) <LineBreak /></ListItem> <ListItem>Blogs (41%) <LineBreak /></ListItem> <ListItem>Politicians (35%) <LineBreak /></ListItem> <ListItem>Chat, message boards (18%) </ListItem> </List> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1091-old-media-attacks-blogs-internet-leftists-people" Window="Self"> <Emphasis>Old media attacks blogs, internet, leftists, people</Emphasis> </Link> <LineBreak /> <Link URL="/blog/1071-web-2-0-participation-lower-than-expected" Window="Self"> <Emphasis>Web 2.0 participation 'lower than expected'</Emphasis> </Link> </Paragraph> </FormattedContent>

2007-11-08T19:42:00+00:00

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The NUJ <a href="/blog/1891-web-2-0-is-rubbish-claims-nuj-new-media-rep"> may think that Web 2.0 is "rubbish </a>", but B2B journalists are increasingly turning to blogs and other forms of online media for information and ideas, according to a new survey. It found that 80% would use blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The NUJ </Emphasis> <Link URL="/blog/1891-web-2-0-is-rubbish-claims-nuj-new-media-rep" Window="Self"> <Emphasis>may think that Web 2.0 is "rubbish</Emphasis> </Link>"<Emphasis>, but B2B journalists are increasingly turning to blogs and other forms of online media for information and ideas, according to a new survey.</Emphasis></Paragraph> <Paragraph>It found that 80% would use blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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B2B journalists turn to blogs for info false

2007-11-09T08:07:00+00:00

b2b-journalists-turn-to-blogs-for-info

2009-04-29T23:42:57+01:00

2009-10-13T09:24:34+01:00

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