42244 0 3 econsultancy_xml <p>Xing, <a href="/blog/637-web-2-0-company-xing-raises-eur35-7-million-in-ipo">the first Web 2.0 firm to go public</a>, currently has around 4m members. Though it is free to join and use, a number of members pay a subscription in return for premium features. </p> <p>The network primarily serves the German-speaking world, with 1.2m members in Germany, Switzerland and Austria, but the company has recently extended into Spain, with the acquisition of Spanish social networks <a href="/blog/981-xing-buys-spanish-business-social-network">eConozco</a> and <a href="http://www.neurona.com">Neurona</a>.</p> <p>It has also signed up to Google's recently-announced <a href="/blog/1898-myspace-joins-google-s-opensocial-platform">OpenSocial</a> API initiative.</p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/898-xing-posts-results-reports-massive-user-growth">Xing posts results, reports massive user growth</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Xing, <Link URL="/blog/637-web-2-0-company-xing-raises-eur35-7-million-in-ipo" Window="Self">the first Web 2.0 firm to go public</Link>, currently has around 4m members. Though it is free to join and use, a number of members pay a subscription in return for premium features. </Paragraph> <Paragraph>The network primarily serves the German-speaking world, with 1.2m members in Germany, Switzerland and Austria, but the company has recently extended into Spain, with the acquisition of Spanish social networks <Link URL="/blog/981-xing-buys-spanish-business-social-network" Window="Self">eConozco</Link> and <Link URL="http://www.neurona.com" Window="Self">Neurona</Link>.</Paragraph> <Paragraph>It has also signed up to Google's recently-announced <Link URL="/blog/1898-myspace-joins-google-s-opensocial-platform" Window="Self">OpenSocial</Link> API initiative.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/898-xing-posts-results-reports-massive-user-growth" Window="Self">Xing posts results, reports massive user growth</Link> </Paragraph> </FormattedContent> 2007-11-12T20:26:00+00:00 0 1 econsultancy_xml <p> <strong>B2B social network Xing is planning to introduce advertising for the first time before the end of the year, giving the company an extra revenue stream to add to subscriptions.</strong> </p> <p>According to <a href="http://corporate.xing.com/index.php?id=106&amp;no_cache=1&amp;L=1&amp;tx_ttnews%5Btt_news%5D=525&amp;tx_ttnews%5BbackPid%5D=6&amp;cHash=34811a2878">Xing,</a> the targeted ads will only be introduced in certain sections and will <em>"not compromise the usability of the website".</em> But it says the volume of ads will increase over the next year. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>B2B social network Xing is planning to introduce advertising for the first time before the end of the year, giving the company an extra revenue stream to add to subscriptions.</Emphasis> </Paragraph> <Paragraph>According to <Link URL="http://corporate.xing.com/index.php?id=106&amp;no_cache=1&amp;L=1&amp;tx_ttnews%5Btt_news%5D=525&amp;tx_ttnews%5BbackPid%5D=6&amp;cHash=34811a2878" Window="Self">Xing,</Link> the targeted ads will only be introduced in certain sections and will <Quote>"not compromise the usability of the website".</Quote> But it says the volume of ads will increase over the next year. </Paragraph> </FormattedContent> false 1936 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 364578 Xing to incorporate ads false 2007-11-13T09:30:00+00:00 xing-to-incorporate-ads 2009-04-28T23:01:25+01:00 2009-10-13T09:24:54+01:00 160