6683 0 3 econsultancy_xml The research, which asked 1,000 people the percentage of information they believed to be accurate from various sources, gave television the highest score. <p>TV scored 66%, as well as coming top when people were asked to say with which organisations they felt the closest affinity. </p><p>Surprisingly, radio (55%) came below national newspapers (63%) in the survey, but above websites, which scored only 36%. </p><p>The survey also indicated that people trust just 24% of the information they receive from blogs, making them the least trusted medium.</p><p>The results aren't really surprising, although researchers won’t be able to separate different media in this way for much longer.</p><p>A <a href="http://blogs.reuters.com/2006/05/03/blogs-yet-to-come-of-age-survey/">separate survey commissioned by Reuters</a> backs up these findings, which we expect will change dramatically over the next decade.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">The research, which asked 1,000 people the percentage of information they believed to be accurate from various sources, gave television the highest score. <Paragraph>TV scored 66%, as well as coming top when people were asked to say with which organisations they felt the closest affinity. </Paragraph><Paragraph>Surprisingly, radio (55%) came below national newspapers (63%) in the survey, but above websites, which scored only 36%. </Paragraph><Paragraph>The survey also indicated that people trust just 24% of the information they receive from blogs, making them the least trusted medium.</Paragraph><Paragraph>The results aren't really surprising, although researchers won’t be able to separate different media in this way for much longer.</Paragraph><Paragraph>A <Link URL="http://blogs.reuters.com/2006/05/03/blogs-yet-to-come-of-age-survey/" Window="New">separate survey commissioned by Reuters</Link> backs up these findings, which we expect will change dramatically over the next decade.</Paragraph></FormattedContent> 2006-08-22T08:43:00+01:00 0 1 econsultancy_xml <p> <strong>The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by </strong> <a href="http://www.telecomexpress.com/"> <strong>interactive marketing company Telecom Express</strong> </a> <strong>.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by </Emphasis> <Link URL="http://www.telecomexpress.com/" Window="New"> <Emphasis>interactive marketing company Telecom Express</Emphasis> </Link> <Emphasis>.</Emphasis> </Paragraph> </FormattedContent> false 194 361578 Brits trust old media over new false 2006-08-22T11:54:00+01:00 brits-trust-old-media-over-new 2009-04-28T22:32:35+01:00 2009-04-28T22:32:35+01:00 316