6683 1 3 econsultancy_xml <p>Sixty eight percent of web marketing campaigns didn’t happen on time, while online publishing projects fared worse – meeting deadlines in less than 30% of cases.</p> <p>Erik Aeyelts Averink of <a href="http://www.tridion.com">SDL Tridion</a>, which commissioned the <a href="http://www.marketingvox.com/archives/2007/11/14/marketing-execs-most-web-based-campaigns-dont-happen-on-time/?camp=rssfeed&amp;src=mv&amp;type=textlink">survey</a>, said:</p> <blockquote> <p> <em>“As the web picks up speed daily, there are internal forces at work that are slowing it down. This can have a huge impact on a company’s ability to compete globally and meet business goals. </em> </p> <p> <em>“Clearly, some companies have realised that it’s time to look at their web implementation resources and put the control back in the hands of the content owners.”</em> </p> </blockquote> <p>PK Data said it interviewed 120 <em>“senior marketing decision makers in the consumer products, electronics/telecoms, healthcare, financial services and automotive industries”.</em></p> <p>Almost 50% blamed overloaded IT departments for delays – a sign, the company said, that bottlenecks could be eased by handing responsibility to marketing and communications staff.</p> <p>This tallies with a <a href="/blog/132-web-launch-delays-blamed-on-lack-of-content">survey last year by Next Communications</a>, which found site launches were often delayed because content wasn’t ready or suitable.</p> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/content-management-systems-cms-buyer-s-guide-2007">Content Management System Buyer's Guide 2007</a> <br /> <a href="http://econsultancy.com/reports/web-project-management-best-practice-guidelines">Web Project Management Best Practice Guidelines</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Sixty eight percent of web marketing campaigns didn’t happen on time, while online publishing projects fared worse – meeting deadlines in less than 30% of cases.</Paragraph> <Paragraph>Erik Aeyelts Averink of <Link URL="http://www.tridion.com" Window="Self">SDL Tridion</Link>, which commissioned the <Link URL="http://www.marketingvox.com/archives/2007/11/14/marketing-execs-most-web-based-campaigns-dont-happen-on-time/?camp=rssfeed&amp;src=mv&amp;type=textlink" Window="Self">survey</Link>, said:</Paragraph> <Block> <Paragraph> <Quote>“As the web picks up speed daily, there are internal forces at work that are slowing it down. This can have a huge impact on a company’s ability to compete globally and meet business goals. </Quote> </Paragraph> <Paragraph> <Quote>“Clearly, some companies have realised that it’s time to look at their web implementation resources and put the control back in the hands of the content owners.”</Quote> </Paragraph> </Block> <Paragraph>PK Data said it interviewed 120 <Quote>“senior marketing decision makers in the consumer products, electronics/telecoms, healthcare, financial services and automotive industries”.</Quote></Paragraph> <Paragraph>Almost 50% blamed overloaded IT departments for delays – a sign, the company said, that bottlenecks could be eased by handing responsibility to marketing and communications staff.</Paragraph> <Paragraph>This tallies with a <Link URL="/blog/132-web-launch-delays-blamed-on-lack-of-content" Window="Self">survey last year by Next Communications</Link>, which found site launches were often delayed because content wasn’t ready or suitable.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/content-management-systems-cms-buyer-s-guide-2007" Window="Self">Content Management System Buyer's Guide 2007</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/web-project-management-best-practice-guidelines" Window="Self">Web Project Management Best Practice Guidelines</Link> </Paragraph> </FormattedContent> 2007-11-14T07:32:00+00:00 1 1 econsultancy_xml <p> <strong>Almost 70% of online marketing campaigns don’t meet their launch deadlines, according to a survey of senior marketers.</strong> </p> <p>The study, conducted by PK Data, found lengthy approval processes, IT department bottlenecks and problems with web content management systems (WCMSs) were the main causes behind delayed projects.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Almost 70% of online marketing campaigns don’t meet their launch deadlines, according to a survey of senior marketers.</Emphasis> </Paragraph> <Paragraph>The study, conducted by PK Data, found lengthy approval processes, IT department bottlenecks and problems with web content management systems (WCMSs) were the main causes behind delayed projects.</Paragraph> </FormattedContent> false 1941 364589 Seven in ten web projects miss deadlines - study false 2007-11-14T08:30:00+00:00 seven-in-ten-web-projects-miss-deadlines-study 2009-04-29T23:58:52+01:00 2009-04-29T23:58:52+01:00 273