42244 5 3 econsultancy_xml <p>But security still remains an issue for many consumers - in a government <a href="/blog/330-internet-crime-feared-more-than-burglary-in-the-uk">Get Safe Online study</a> from October last year, 18% of web users said they were too concerned about security risks to shop online.</p> <p>A 3V survey from September this year also supports this point - it found that 37% of web users have a <em>'serious fear of fraud',</em> and would shop online more often if they were confident in the security of their transactions. </p> <p>According to some research, <a href="/blog/720-online-sales-growing-faster-than-fraud-cybersource">online fraud is falling</a> as retailers invest more in security measures and tackle the problem of public perception. </p> <p>Clearly displaying third party certification logos, such as VeriSign, and making contact details available are just two basic steps which help <a href="/blog/1288-establishing-trust-in-the-buying-process">reinforce customer trust</a>. </p> <p> <img alt="" src="http://farm3.static.flickr.com/2293/2036843869_38c0e4f1a7_o.png" /> </p> <p> <em>Other findings of the report include:</em> </p> <ul> <li>Etailers are getting better at customer service, with 76% of shoppers saying they were happy with the help they were offered on websites. <br /><br /></li> <li>73% were satisfied with responses from online retailers via telephone and email, though this still leaves 27% of customers presumably unhappy with the way their queries / problems were handled. </li> </ul> <p>The survey uses a sample of the 1.7m members of iPoints’s online loyalty programme, so presumably the respondents are reasonably savvy web shoppers. </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1618-house-of-lords-calls-for-action-on-online-security">House of Lords calls for action on online security</a> <br /> <a href="/blog/1946-10-tips-on-improving-online-customer-service">10 tips on improving online customer service</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>But security still remains an issue for many consumers - in a government <Link URL="/blog/330-internet-crime-feared-more-than-burglary-in-the-uk" Window="Self">Get Safe Online study</Link> from October last year, 18% of web users said they were too concerned about security risks to shop online.</Paragraph> <Paragraph>A 3V survey from September this year also supports this point - it found that 37% of web users have a <Quote>'serious fear of fraud',</Quote> and would shop online more often if they were confident in the security of their transactions. </Paragraph> <Paragraph>According to some research, <Link URL="/blog/720-online-sales-growing-faster-than-fraud-cybersource" Window="Self">online fraud is falling</Link> as retailers invest more in security measures and tackle the problem of public perception. </Paragraph> <Paragraph>Clearly displaying third party certification logos, such as VeriSign, and making contact details available are just two basic steps which help <Link URL="/blog/1288-establishing-trust-in-the-buying-process" Window="Self">reinforce customer trust</Link>. </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm3.static.flickr.com/2293/2036843869_38c0e4f1a7_o.png"> </Image> </Paragraph> <Paragraph> </Paragraph> <Paragraph> <Quote>Other findings of the report include:</Quote> </Paragraph> <List Type="Disc"> <ListItem>Etailers are getting better at customer service, with 76% of shoppers saying they were happy with the help they were offered on websites. <LineBreak /><LineBreak /></ListItem> <ListItem>73% were satisfied with responses from online retailers via telephone and email, though this still leaves 27% of customers presumably unhappy with the way their queries / problems were handled. </ListItem> </List> <Paragraph>The survey uses a sample of the 1.7m members of iPoints’s online loyalty programme, so presumably the respondents are reasonably savvy web shoppers. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1618-house-of-lords-calls-for-action-on-online-security" Window="Self">House of Lords calls for action on online security</Link> <LineBreak /> <Link URL="/blog/1946-10-tips-on-improving-online-customer-service" Window="Self">10 tips on improving online customer service</Link> </Paragraph> </FormattedContent> 2007-11-16T11:15:00+00:00 2 1 econsultancy_xml <p> <strong>New research suggests that trust in online retail is improving, though 24% of shoppers still have concerns over the issue.</strong> </p> <p>According to the IMRG’s E-Customer Service Index, confidence in e-commerce security has risen 2% over the past three months to 76%.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>New research suggests that trust in online retail is improving, though 24% of shoppers still have concerns over the issue.</Emphasis> </Paragraph> <Paragraph>According to the IMRG’s E-Customer Service Index, confidence in e-commerce security has risen 2% over the past three months to 76%.</Paragraph> </FormattedContent> false 1949 364601 Trust in online shopping improving - study false 2007-11-16T11:49:00+00:00 trust-in-online-shopping-improving-study 2009-04-29T16:46:14+01:00 2009-04-29T16:46:14+01:00 789