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  &lt;p&gt;The&#160;paper decided to drop its pay wall back in September,&#160;reckoning that increased traffic and subsequent ad revenue would&#160;be more than enough to offset the loss of the&#160;$10m per year it received from subscribers. &lt;/p&gt;
  &lt;p&gt;In the UK, &lt;a href="/blog/1797-ft-com-changes-its-subscription-model"&gt;FT.com has also recently made more of its content free to view&lt;/a&gt;, while Rupert Murdoch announced last week that the Wall Street Journal will soon be free to access. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/1839-is-the-nyt-s-comment-policy-up-with-the-times"&gt;Is the NYT's comment policy up with the times?&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/629-new-york-times-allows-user-comments-on-third-party-sites"&gt;New York Times allows user comments - on third party sites&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;The&#160;paper decided to drop its pay wall back in September,&#160;reckoning that increased traffic and subsequent ad revenue would&#160;be more than enough to offset the loss of the&#160;$10m per year it received from subscribers. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;In the UK, &lt;Link URL="/blog/1797-ft-com-changes-its-subscription-model" Window="Self"&gt;FT.com has also recently made more of its content free to view&lt;/Link&gt;, while Rupert Murdoch announced last week that the Wall Street Journal will soon be free to access. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/1839-is-the-nyt-s-comment-policy-up-with-the-times" Window="Self"&gt;Is the NYT's comment policy up with the times?&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/629-new-york-times-allows-user-comments-on-third-party-sites" Window="Self"&gt;New York Times allows user comments - on third party sites&lt;/Link&gt;
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  <created-at type="datetime">2007-11-19T10:54:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;The New York Times' decision to drop its outdated subscription model appears to have paid off, with visitor numbers increasing by almost 3m in October.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Figures from Nielsen/NetRatings, &lt;a href="http://www.webpronews.com/topnews/2007/11/16/nytimes-com-traffic-booms-after-dropping-select"&gt;quoted&lt;/a&gt; in WebProNews, show that the newspaper's online audience grew from 14.6m in September to 17.5m last month.&lt;/p&gt;
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    &lt;Emphasis&gt;The New York Times' decision to drop its outdated subscription model appears to have paid off, with visitor numbers increasing by almost 3m in October.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Figures from Nielsen/NetRatings, &lt;Link URL="http://www.webpronews.com/topnews/2007/11/16/nytimes-com-traffic-booms-after-dropping-select" Window="Self"&gt;quoted&lt;/Link&gt; in WebProNews, show that the newspaper's online audience grew from 14.6m in September to 17.5m last month.&lt;/Paragraph&gt;
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  <name>NYT traffic boosted by new model</name>
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  <published-at type="datetime">2007-11-19T12:51:00+00:00</published-at>
  <slug>nyt-traffic-boosted-by-new-model</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T21:29:58+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-29T21:29:58+01:00</updated-at>
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