6683 0 3 econsultancy_xml <p>The ‘video units’ were <a href="/blog/1825-google-creates-video-ad-network">launched in the US</a> in October, with publishers being offered a cut of CPC or CPM deals.</p> <p>The <a href="http://adsense.blogspot.com/2007/11/video-units-coming-to-uk-ireland-and.html">official Adsense blog</a> says:</p> <blockquote> <p> <em>“With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. </em> </p> <p> <em>“Based on publisher feedback, we've also just added a feature which lets you choose individual videos played in your video units.”</em> </p> </blockquote> <p>The post adds that the service has been a <em>“success”</em> in the US, but doesn’t provide any figures on uptake. </p> <p> <strong>Related research:</strong> <br /> <a href="http://www.e-consultancy.com/research/buyers-guides.asp">Online Ad Networks Buyer's Guide</a> </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1931-one-in-10-will-pay-to-remove-youtube-ads">One in ten will pay to remove YouTube ads</a> <br /> <a href="/blog/1904-inskin-media-s-unobtrusive-video-ad-format">InSkin Media’s ‘unobtrusive’ video ad format</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The ‘video units’ were <Link URL="/blog/1825-google-creates-video-ad-network" Window="Self">launched in the US</Link> in October, with publishers being offered a cut of CPC or CPM deals.</Paragraph> <Paragraph>The <Link URL="http://adsense.blogspot.com/2007/11/video-units-coming-to-uk-ireland-and.html" Window="Self">official Adsense blog</Link> says:</Paragraph> <Block> <Paragraph> <Quote>“With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. </Quote> </Paragraph> <Paragraph> <Quote>“Based on publisher feedback, we've also just added a feature which lets you choose individual videos played in your video units.”</Quote> </Paragraph> </Block> <Paragraph>The post adds that the service has been a <Quote>“success”</Quote> in the US, but doesn’t provide any figures on uptake. </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://www.e-consultancy.com/research/buyers-guides.asp" Window="Self">Online Ad Networks Buyer's Guide</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1931-one-in-10-will-pay-to-remove-youtube-ads" Window="Self">One in ten will pay to remove YouTube ads</Link> <LineBreak /> <Link URL="/blog/1904-inskin-media-s-unobtrusive-video-ad-format" Window="Self">InSkin Media’s ‘unobtrusive’ video ad format</Link> </Paragraph> </FormattedContent> 2007-11-20T07:53:00+00:00 0 1 econsultancy_xml <p> <strong>Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube. </strong> </p> <p>The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube. </Emphasis> </Paragraph> <Paragraph>The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.</Paragraph> </FormattedContent> false 1958 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 364619 Google extends video ad network to UK false 2007-11-20T07:53:00+00:00 google-extends-video-ad-network-to-uk 2009-04-28T23:01:46+01:00 2009-10-13T09:25:33+01:00 274