6683 0 3 econsultancy_xml <p>Online advertising now accounts for 7.1% of newspapers’ total ad revenues, up from 5.4% in the same quarter last year. </p> <p>But still, that total ad spending fell 7.4% to $10.9bn and online ad takings were down from $796m in Q2.</p> <p> <a href="http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx">NAA</a> president and CEO John F. Sturm said newspapers continued to see the effects of economic troubles in the US:</p> <blockquote> <p> <em>“Broader economic issues are impacting our industry the same way they are impacting other media – the continued fallout from declines in the housing market clearly affects real estate, recruitment and retail advertising. </em> </p> <p> <em>“Newspaper companies continue to take aggressive measures to prepare for the future during a period of economic challenges for the industry.”</em> </p> </blockquote> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1942-murdoch-to-make-wsj-content-free">Murdoch to make WSJ content free</a> <br /> <a href="/blog/1764-newspapers-face-up-to-online-conundrum">Newspapers face up to online conundrum</a> <br /> <a href="/blog/1797-ft-com-changes-its-subscription-model">FT.com changes its subscription model</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Online advertising now accounts for 7.1% of newspapers’ total ad revenues, up from 5.4% in the same quarter last year. </Paragraph> <Paragraph>But still, that total ad spending fell 7.4% to $10.9bn and online ad takings were down from $796m in Q2.</Paragraph> <Paragraph> <Link URL="http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx" Window="Self">NAA</Link> president and CEO John F. Sturm said newspapers continued to see the effects of economic troubles in the US:</Paragraph> <Block> <Paragraph> <Quote>“Broader economic issues are impacting our industry the same way they are impacting other media – the continued fallout from declines in the housing market clearly affects real estate, recruitment and retail advertising. </Quote> </Paragraph> <Paragraph> <Quote>“Newspaper companies continue to take aggressive measures to prepare for the future during a period of economic challenges for the industry.”</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1942-murdoch-to-make-wsj-content-free" Window="Self">Murdoch to make WSJ content free</Link> <LineBreak /> <Link URL="/blog/1764-newspapers-face-up-to-online-conundrum" Window="Self">Newspapers face up to online conundrum</Link> <LineBreak /> <Link URL="/blog/1797-ft-com-changes-its-subscription-model" Window="Self">FT.com changes its subscription model</Link> </Paragraph> </FormattedContent> 2007-11-21T07:57:00+00:00 0 1 econsultancy_xml <p> <strong>Ad revenues for US newspaper websites grew 21.1% in Q2, according to new stats that will give Rupert Murdoch some more ammunition in <a href="http://www.bloggingstocks.com/2007/11/19/dow-jones-executives-clash-with-murdoch-over-wsj-online">his bid</a> to make the Wall Street Journal offer its online content for free.</strong> </p> <p>The data, from the Newspaper Association of America (NAA), shows ad spending on newspaper publishers’ online properties jumped 21.1% year-on-year in Q3 to $773m. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Ad revenues for US newspaper websites grew 21.1% in Q2, according to new stats that will give Rupert Murdoch some more ammunition in <Link URL="http://www.bloggingstocks.com/2007/11/19/dow-jones-executives-clash-with-murdoch-over-wsj-online" Window="Self">his bid</Link> to make the Wall Street Journal offer its online content for free.</Emphasis> </Paragraph> <Paragraph>The data, from the Newspaper Association of America (NAA), shows ad spending on newspaper publishers’ online properties jumped 21.1% year-on-year in Q3 to $773m. </Paragraph> </FormattedContent> false 1962 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364625 Web fails to cheer US newspapers false 2007-11-21T07:57:00+00:00 web-fails-to-cheer-us-newspapers 2009-04-28T23:01:50+01:00 2009-10-13T09:25:40+01:00 217