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  &lt;p&gt;
    &lt;em&gt;It also revealed:&lt;/em&gt;
  &lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;Only 32% of respondents were using Web 2.0 technologies in their firms.&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;Over half (55%) said that the biggest benefit of Web 2.0 was in improving worker efficiency, while 53% said it was the ability for staff to collaborate between different locations. &lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;Of those that had deployed Web 2.0 tools, only 11% did so to&#160;improve collaboration and streamline processes.&#160;The remainder were looking to&#160;enhance their&#160;content management and search facilities.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;Parity&#8217;s client relationship manager Rob Banathy said there was &lt;em&gt;&#8220;confusion about what Web 2.0 is among business decision makers and IT&#8221;.&lt;/em&gt;&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;There seems to be a difference between the business drivers used to support the business cases for these solutions and the benefits that are reported when they are implemented." &lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/431-do-your-users-know-their-rss-from-their-elbow"&gt;Do your users know their RSS from their elbow?&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/093-why-are-you-using-web-2-0-technologies"&gt;Why are you using Web 2.0 technologies?&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/023-web-2-0-and-customer-relationships"&gt;Web 2.0 and customer relationships&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Quote&gt;It also revealed:&lt;/Quote&gt;
  &lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;Only 32% of respondents were using Web 2.0 technologies in their firms.&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;Over half (55%) said that the biggest benefit of Web 2.0 was in improving worker efficiency, while 53% said it was the ability for staff to collaborate between different locations. &lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;Of those that had deployed Web 2.0 tools, only 11% did so to&#160;improve collaboration and streamline processes.&#160;The remainder were looking to&#160;enhance their&#160;content management and search facilities.&lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;Parity&#8217;s client relationship manager Rob Banathy said there was &lt;Quote&gt;&#8220;confusion about what Web 2.0 is among business decision makers and IT&#8221;.&lt;/Quote&gt;&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;There seems to be a difference between the business drivers used to support the business cases for these solutions and the benefits that are reported when they are implemented." &lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/431-do-your-users-know-their-rss-from-their-elbow" Window="Self"&gt;Do your users know their RSS from their elbow?&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/093-why-are-you-using-web-2-0-technologies" Window="Self"&gt;Why are you using Web 2.0 technologies?&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/023-web-2-0-and-customer-relationships" Window="Self"&gt;Web 2.0 and customer relationships&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-11-22T09:25:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Web 2.0 tools and their business benefits are still an alien concept to many firms' senior management, according to a survey by IT services firm &lt;a href="http://www.parity.net"&gt;Parity&lt;/a&gt;.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The study (&lt;a href="http://www.vnunet.com/itweek/news/2203895/web-confusion-hindering-firms"&gt;via IT Week&lt;/a&gt;&#160;and &lt;a href="http://www.pcpro.co.uk/news/140838/uk-business-slow-to-adopt-web-20.html"&gt;PC Pro&lt;/a&gt;) found that a third of IT managers had little understanding of Web 2.0 technology, while almost half (47%) of senior managers had yet to&#160;'buy-in' to the&#160;advantages&#160;it could have for their businesses. &lt;/p&gt;
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    &lt;Emphasis&gt;Web 2.0 tools and their business benefits are still an alien concept to many firms' senior management, according to a survey by IT services firm &lt;Link URL="http://www.parity.net" Window="Self"&gt;Parity&lt;/Link&gt;.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The study (&lt;Link URL="http://www.vnunet.com/itweek/news/2203895/web-confusion-hindering-firms" Window="Self"&gt;via IT Week&lt;/Link&gt;&#160;and &lt;Link URL="http://www.pcpro.co.uk/news/140838/uk-business-slow-to-adopt-web-20.html" Window="Self"&gt;PC Pro&lt;/Link&gt;) found that a third of IT managers had little understanding of Web 2.0 technology, while almost half (47%) of senior managers had yet to&#160;'buy-in' to the&#160;advantages&#160;it could have for their businesses. &lt;/Paragraph&gt;
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  <name>Web 2.0 still dumbfounds senior execs</name>
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  <published-at type="datetime">2007-11-22T09:36:00+00:00</published-at>
  <slug>web-2-0-still-dumbfounds-senior-execs</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T23:01:52+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-28T23:01:52+01:00</updated-at>
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