6683 0 3 econsultancy_xml <p>Forty two percent of respondents to the survey, conducted on behalf of security firm <a href="http://www.cloudmark.com">Cloudmark</a>, said their trust in a brand would be <em>“greatly reduced”</em> if they received a phishing email purporting to be from that firm. </p> <p>But at the same time, two thirds said the greatest responsibility for protection lay with ISPs, email service providers or web users themselves. </p> <p>Neil Cook, UK technology chief at Cloudmark, said: </p> <blockquote> <p> <em>“Earlier this year we conducted research into the effect that phishing has on the individual that found consumers were still extremely concerned about falling victim to such a scam. What is interesting to note from these results is that well-known brands are also suffering, with phishing attacks having a detrimental effect on their reputation.”</em> </p> </blockquote> <p>The figures will not be good reading for NatWest in particular, which Cloudmark says was the 'most phished brand’ in the UK during October.</p> <p>But with <a href="/blog/1808-online-banking-fraud-falls-apacs">attacks becoming more common</a> in the UK, and brands being affected, what can they do to limit the damage?</p> <p>Three things were mentioned at our recent <a href="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007">Email Marketing Roundtable</a> – develop more secure ways to identify emails to customers, promote awareness and avoid sending out large volumes of messages.</p> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007">Email Marketing Roundtable Briefing, October 2007</a> </p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1115-google-ads-used-in-spyware-phishing-scam">Google ads used in spyware phishing scam</a> <br /> <a href="/blog/652-massive-increase-in-phishing-attacks-claims-fsa">Massive increase in phishing attacks, claims FSA</a> <br /> <a href="/blog/1808-online-banking-fraud-falls-apacs">Online banking fraud falls</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Forty two percent of respondents to the survey, conducted on behalf of security firm <Link URL="http://www.cloudmark.com" Window="Self">Cloudmark</Link>, said their trust in a brand would be <Quote>“greatly reduced”</Quote> if they received a phishing email purporting to be from that firm. </Paragraph> <Paragraph>But at the same time, two thirds said the greatest responsibility for protection lay with ISPs, email service providers or web users themselves. </Paragraph> <Paragraph>Neil Cook, UK technology chief at Cloudmark, said: </Paragraph> <Block> <Paragraph> <Quote>“Earlier this year we conducted research into the effect that phishing has on the individual that found consumers were still extremely concerned about falling victim to such a scam. What is interesting to note from these results is that well-known brands are also suffering, with phishing attacks having a detrimental effect on their reputation.”</Quote> </Paragraph> </Block> <Paragraph>The figures will not be good reading for NatWest in particular, which Cloudmark says was the 'most phished brand’ in the UK during October.</Paragraph> <Paragraph>But with <Link URL="/blog/1808-online-banking-fraud-falls-apacs" Window="Self">attacks becoming more common</Link> in the UK, and brands being affected, what can they do to limit the damage?</Paragraph> <Paragraph>Three things were mentioned at our recent <Link URL="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007" Window="Self">Email Marketing Roundtable</Link> – develop more secure ways to identify emails to customers, promote awareness and avoid sending out large volumes of messages.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007" Window="Self">Email Marketing Roundtable Briefing, October 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1115-google-ads-used-in-spyware-phishing-scam" Window="Self">Google ads used in spyware phishing scam</Link> <LineBreak /> <Link URL="/blog/652-massive-increase-in-phishing-attacks-claims-fsa" Window="Self">Massive increase in phishing attacks, claims FSA</Link> <LineBreak /> <Link URL="/blog/1808-online-banking-fraud-falls-apacs" Window="Self">Online banking fraud falls</Link> </Paragraph> </FormattedContent> 2007-11-26T11:29:00+00:00 0 1 econsultancy_xml <p> <strong>Brands that are adopted by phishers to hoodwink web users can have their reputation seriously damaged, according to a new study by YouGov. </strong> </p> <p>Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Brands that are adopted by phishers to hoodwink web users can have their reputation seriously damaged, according to a new study by YouGov. </Emphasis> </Paragraph> <Paragraph>Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.</Paragraph> </FormattedContent> false 1970 364655 Brands blamed but not blamed for phishing attacks false 2007-11-26T11:31:00+00:00 brands-blamed-but-not-blamed-for-phishing-attacks 2009-04-28T23:01:56+01:00 2009-04-28T23:01:56+01:00 251