42244

econsultancy_xml

According to Microsoft: <blockquote> "With the prevalence of social media websites such as MySpace and Facebook, this type of capability has largely come to be expected from consumers as a means to relate in an online community." </blockquote> So that's a yes then. Kind of. From next week, players on Xbox Live will be able to view see who their friends are friends with, so long as sufficient access is provided (players under the age of 13 will not be allowed to explore networks like this). Microsoft has made a loss on its Xbox 360 consoles so far, not helped by the <a href="/blog/1462-bloggers-force-microsoft-to-act-on-red-rings-of-death">'red ring of death'</a> issues which affected up to 30% of machines, but with Xbox Live it has built a solid platform in people's living rooms. We're very bullish about prospects for Xbox. The service has over 8m users worldwide and, in addition to playing games, Microsoft can use this platform for the distribution of games and video downloads, with <a href="/blog/688-gates-iptv-to-be-added-to-next-xbox">IPTV planned for the future</a>. Microsoft has emerged as a serious force in the battle for the lounge. Related stories: <a href="/blog/1545-why-the-xbox-isn-t-doomed-it-really-isn-t">Why the Xbox isn't doomed (it really isn't)</a> <a href="/blog/1926-major-retailers-in-xbox-price-mishap">Major retailers in Xbox price mishap</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>According to Microsoft:</Paragraph> <Block> <Paragraph> <Quote>"With the prevalence of social media websites such as MySpace and Facebook, this type of capability has largely come to be expected from consumers as a means to relate in an online community."</Quote> </Paragraph> </Block> <Paragraph>So that's a yes then. Kind of. </Paragraph> <Paragraph>From next week, players on Xbox Live will be able to view see who their friends are friends with, so long as sufficient access is provided (players under the age of 13 will not be allowed to explore networks like this). </Paragraph> <Paragraph>Microsoft has made a loss on its Xbox 360 consoles so far, not helped by the <Link URL="/blog/1462-bloggers-force-microsoft-to-act-on-red-rings-of-death" Window="Self">'red ring of death'</Link> issues which affected up to 30% of machines, but with Xbox Live it has built a solid platform in people's living rooms. We're very bullish about prospects for Xbox. </Paragraph> <Paragraph>The service has over 8m users worldwide and, in addition to playing games, Microsoft can use this platform for the distribution of games and video downloads, with <Link URL="/blog/688-gates-iptv-to-be-added-to-next-xbox" Window="Self">IPTV planned for the future</Link>. Microsoft has emerged as a serious force in the battle for the lounge.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1545-why-the-xbox-isn-t-doomed-it-really-isn-t" Window="Self">Why the Xbox isn't doomed (it really isn't)</Link> <LineBreak /> <Link URL="/blog/1926-major-retailers-in-xbox-price-mishap" Window="Self">Major retailers in Xbox price mishap</Link> </Paragraph> </FormattedContent>

2007-11-27T09:39:00+00:00

econsultancy_xml

<img alt="Xbox Live logo" src="http://farm3.static.flickr.com/2382/2068562364_1db4f12b5e_t.jpg" /> Microsoft plans to add a new social networking option to its Xbox Live platform, by allowing users of the service to connect with friends of friends. The <a href="http://www.xbox.com/en-US/community/news/2007/1126-foflive.htm">Dashboard Update</a> will be introduced on December 4, to allow gamers to find friends, send messages and invites, and to compare games. All of which prompts the question: Is Microsoft trying to become 'the new Facebook'?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Image Align="Left" AlternateText="Xbox Live logo" Source="http://farm3.static.flickr.com/2382/2068562364_1db4f12b5e_t.jpg"> </Image> Microsoft plans to add a new social networking option to its Xbox Live platform, by allowing users of the service to connect with friends of friends.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://www.xbox.com/en-US/community/news/2007/1126-foflive.htm" Window="Self">Dashboard Update</Link> will be introduced on December 4, to allow gamers to find friends, send messages and invites, and to compare games. </Paragraph> <Paragraph>All of which prompts the question:<Quote> Is Microsoft trying to become 'the new Facebook'?</Quote></Paragraph> </FormattedContent>

false 1973

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Microsoft 'does a Facebook' with new-look Xbox Live false

2007-11-27T11:27:00+00:00

microsoft-does-a-facebook-with-new-look-xbox-live

2009-04-28T23:02:00+01:00

2009-10-13T09:25:55+01:00

505