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  &lt;p&gt;The&#160;companies were first reported to have&#160;&lt;a href="/blog/1352-bbc-itv-and-channel-4-to-partner-for-web-tv"&gt;started work on&#160;the project earlier this year&lt;/a&gt;, and intend it to sit alongside their own broadband TV offerings.&lt;/p&gt;
  &lt;p&gt;In a statement, the firms&#160;said the service&#160;would&#160;provide a mixture of catch-up TV and&#160;archive material, which users will be offered on a rental or buy-to-own basis.&#160;&lt;/p&gt;
  &lt;p&gt;Intially, the programming&#160;will be offered online, but talks have also taken place with the Digital Television Group, which operates Freeview, about having the software preloaded into set top boxes. &lt;/p&gt;
  &lt;p&gt;The companies&#160;added:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"By joining forces, the joint venture will access each broadcaster's understanding and experience of providing on-demand content and will be an important player in a new and developing market.&lt;/em&gt;
    &lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;"It will compete in the rapidly expanding online content space, where it will compete against a large and growing range of TV, film and other audio-visual content."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;John Smith, chief executive of BBC Worldwide,&#160;added: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"For some time we have wanted to form an alliance with other rights holders in the UK. By combining our joint resources we're really taking control of our destiny in a market that's moving at a fast pace."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;It's an interesting development, and could be very popular if the service can be delivered to TV sets, putting it in competition with Virgin Media and Sky. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/1571-bbc-iplayer-frustrating-and-promising"&gt;
      &lt;strong&gt;BBC iPlayer - frustrating and promising&lt;/strong&gt;
    &lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1807-itv-com-s-catch-up-tv-overeggs-advertising-cake"&gt;
      &lt;strong&gt;ITV.com's 'catch up TV' overeggs advertising cake&lt;/strong&gt;
    &lt;/a&gt;&#160;&lt;/p&gt;
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  &lt;Paragraph&gt;The&#160;companies were first reported to have&#160;&lt;Link URL="/blog/1352-bbc-itv-and-channel-4-to-partner-for-web-tv" Window="Self"&gt;started work on&#160;the project earlier this year&lt;/Link&gt;, and intend it to sit alongside their own broadband TV offerings.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;In a statement, the firms&#160;said the service&#160;would&#160;provide a mixture of catch-up TV and&#160;archive material, which users will be offered on a rental or buy-to-own basis.&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Intially, the programming&#160;will be offered online, but talks have also taken place with the Digital Television Group, which operates Freeview, about having the software preloaded into set top boxes. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The companies&#160;added:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"By joining forces, the joint venture will access each broadcaster's understanding and experience of providing on-demand content and will be an important player in a new and developing market.&lt;/Quote&gt;
    &lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"It will compete in the rapidly expanding online content space, where it will compete against a large and growing range of TV, film and other audio-visual content."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;John Smith, chief executive of BBC Worldwide,&#160;added: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"For some time we have wanted to form an alliance with other rights holders in the UK. By combining our joint resources we're really taking control of our destiny in a market that's moving at a fast pace."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph Align="Left"&gt;It's an interesting development, and could be very popular if the service can be delivered to TV sets, putting it in competition with Virgin Media and Sky. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/1571-bbc-iplayer-frustrating-and-promising" Window="Self"&gt;
      &lt;Emphasis&gt;BBC iPlayer - frustrating and promising&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1807-itv-com-s-catch-up-tv-overeggs-advertising-cake" Window="Self"&gt;
      &lt;Emphasis&gt;ITV.com's 'catch up TV' overeggs advertising cake&lt;/Emphasis&gt;
    &lt;/Link&gt;&#160;&lt;/Paragraph&gt;
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  <created-at type="datetime">2007-11-27T10:49:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service&#160;will&#160;go live&#160;next year.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The venture, dubbed 'Project Kangaroo',&#160;will operate independently of the three broadcasters and&#160;offer video&#160;content from a range of providers.&lt;/p&gt;
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    &lt;Emphasis&gt;The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service&#160;will&#160;go live&#160;next year.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The venture, dubbed 'Project Kangaroo',&#160;will operate independently of the three broadcasters and&#160;offer video&#160;content from a range of providers.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">364659</legacy-article-id>
  <name>Broadcasters confirm joint video plans</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-11-27T12:21:00+00:00</published-at>
  <slug>broadcasters-confirm-joint-video-plans</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T23:02:01+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:25:57+01:00</updated-at>
  <views-count type="integer">437</views-count>
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