42244 2 3 econsultancy_xml <p>The research found... </p> <ul> <li>58% believed the use of video made sites look more professional, while 42% would have more trust in sites that do so. <br /></li> <li>The ability to view a product on video made 52% of respondents more likely to buy from that site. <br /></li> <li>46% had been disappointed after receiving a product ordered online.</li> </ul> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1901-how-to-use-images-to-increase-conversion">How to use images to increase conversion</a> <br /> <a href="/blog/1714-ebay-introduces-video-listings">Ebay introduces video listings</a> <br /> <a href="/blog/1795-will-it-blend-viral-videos-boost-sales">Will it Blend? viral videos boost sales </a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The research found... </Paragraph> <List Type="Disc"> <ListItem>58% believed the use of video made sites look more professional, while 42% would have more trust in sites that do so. <LineBreak /></ListItem> <ListItem>The ability to view a product on video made 52% of respondents more likely to buy from that site. <LineBreak /></ListItem> <ListItem>46% had been disappointed after receiving a product ordered online.</ListItem> </List> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1901-how-to-use-images-to-increase-conversion" Window="Self">How to use images to increase conversion</Link> <LineBreak /> <Link URL="/blog/1714-ebay-introduces-video-listings" Window="Self">Ebay introduces video listings</Link> <LineBreak /> <Link URL="/blog/1795-will-it-blend-viral-videos-boost-sales" Window="Self">Will it Blend? viral videos boost sales </Link> </Paragraph> </FormattedContent> 2007-11-28T19:16:00+00:00 0 1 econsultancy_xml <p> <strong>Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.</strong> </p> <p>The figure comes from a survey of over 2,000 consumers by <a href="http://vzaar.com/">vzaar.com</a>, which provides video technology to sellers on eBay.</p> <p>It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.</Emphasis> </Paragraph> <Paragraph>The figure comes from a survey of over 2,000 consumers by <Link URL="http://vzaar.com/" Window="Self">vzaar.com</Link>, which provides video technology to sellers on eBay.</Paragraph> <Paragraph>It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.</Paragraph> </FormattedContent> false 1981 364672 Many online purchases disappoint shoppers - survey false 2007-11-29T08:40:00+00:00 many-online-purchases-disappoint-shoppers-survey 2009-04-28T23:02:08+01:00 2009-04-28T23:02:08+01:00 109