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econsultancy_xml

<ul> <li> Remove inactive subscribers While this will obviously shrink the size of your database, inactive subscribers are most likely to report emails as spam. </li> <li> Consistent address information Using the same email sender name and address will not only mean more readers recognise your brand, it will also spare them the inconvenience of adding new senders to their webmail address book to ensure deliverability. </li> <li> Use double opt-in This is best practice for many ISPs, but is best for customers too, as it ensures that they are expecting your emails. It also has the added bonus of removing misspelled email addresses from your database. </li> <li> Prominent unsubscribe links If customers cannot find this link easily, they may well unsubscribe by using the spam button. <a href="http://www.tradedoubler.com">TradeDoubler</a>, for instance, runs this risk by not having any unsubscribe link at all in its email newsletters. Justin recommends placing it at the top of the email where it can be found within seconds. </li> <li> Send emails at consistent times Sending emails on the same days and same times tells ISPs that you are a responsible email marketer, rather than a spammer. <a href="/blog/1171-how-often-should-you-email-your-customers">Email frequency</a> is also an issue here as sending emails too often can annoy customers into hitting the spam button. </li> <li> Remove Bounces This is important, as sending emails again and again to invalid addresses will set alarm bells ringing for many ISPs. </li> <li> Make emails relevant If emails are irrelevant, customers are more likely to label them spam. </li> </ul> Related research: <a href="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007">Email Marketing Roundtable Briefing, October 2007</a> <a href="http://econsultancy.com/reports/email-marketing-platforms-buyer-s-guide-2007">Email Marketing Platforms Buyer's Guide 2007</a> Related stories: <a href="/blog/249-high-deliverability-worth-investing-in">High deliverability - worth investing in? </a> <a href="/blog/1682-bad-email-marketing-can-ruin-product-launches">Bad email marketing can ruin product launches </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <List Type="Disc"> <ListItem> <Emphasis>Remove inactive subscribers</Emphasis> <LineBreak />While this will obviously shrink the size of your database, inactive subscribers are most likely to report emails as spam. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Consistent address information</Emphasis> <LineBreak />Using the same email sender name and address will not only mean more readers recognise your brand, it will also spare them the inconvenience of adding new senders to their webmail address book to ensure deliverability. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Use double opt-in</Emphasis> <LineBreak />This is best practice for many ISPs, but is best for customers too, as it ensures that they are expecting your emails. It also has the added bonus of removing misspelled email addresses from your database. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Prominent unsubscribe links</Emphasis> <LineBreak />If customers cannot find this link easily, they may well unsubscribe by using the spam button. <Link URL="http://www.tradedoubler.com" Window="Self">TradeDoubler</Link>, for instance, runs this risk by not having any unsubscribe link at all in its email newsletters. Justin recommends placing it at the top of the email where it can be found within seconds. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Send emails at consistent times</Emphasis> <LineBreak />Sending emails on the same days and same times tells ISPs that you are a responsible email marketer, rather than a spammer. <Link URL="/blog/1171-how-often-should-you-email-your-customers" Window="Self">Email frequency</Link> is also an issue here as sending emails too often can annoy customers into hitting the spam button. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Remove Bounces</Emphasis> <LineBreak />This is important, as sending emails again and again to invalid addresses will set alarm bells ringing for many ISPs. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Make emails relevant</Emphasis> <LineBreak />If emails are irrelevant, customers are more likely to label them spam. <LineBreak /></ListItem> </List> <Paragraph> <Emphasis>Related research: <LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/email-marketing-roundtable-briefing-october-2007" Window="Self">Email Marketing Roundtable Briefing, October 2007</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/email-marketing-platforms-buyer-s-guide-2007" Window="Self">Email Marketing Platforms Buyer's Guide 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/249-high-deliverability-worth-investing-in" Window="Self">High deliverability - worth investing in? </Link> <LineBreak /> <Link URL="/blog/1682-bad-email-marketing-can-ruin-product-launches" Window="Self">Bad email marketing can ruin product launches </Link> </Paragraph> </FormattedContent>

2007-11-29T11:51:00+00:00

econsultancy_xml

Justin at Palmer Web Marketing has compiled a <a href="http://www.palmerwebmarketing.com/blog/17-email-deliverability-tips/#more-90"> handy list of tips on improving email deliverability </a> - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button. Here's a selection....

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Justin at Palmer Web Marketing has compiled a </Emphasis> <Link URL="http://www.palmerwebmarketing.com/blog/17-email-deliverability-tips/#more-90" Window="Self"> <Emphasis>handy list of tips on improving email deliverability </Emphasis> </Link> <Emphasis> - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button. </Emphasis> </Paragraph> <Paragraph> <Quote>Here's a selection....</Quote> </Paragraph> </FormattedContent>

false 1983

For further information about email marketing, download Econsultancy's <a href="http://econsultancy.com/reports/email-census">Email Census</a> (based on a survey of digital marketers) and the <a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a> (particularly relevant for the UK market). See also the <a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a>.

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Tips on email deliverability false

2007-11-29T15:00:00+00:00

tips-on-email-deliverability

2009-04-28T23:02:10+01:00

2009-10-13T09:26:19+01:00

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