6683 0 3 econsultancy_xml <p>Once again, it features printable PDF vouchers that can be redeemed in store, and according to <a href="http://news.independent.co.uk/business/news/article3209915.ece">The Independent,</a> has <em>“been widely emailed to UK consumers”</em>. </p> <p>But this time, <a href="http://www.threshergroup.com">the retailer</a> hasn’t claimed that the offer was only meant for suppliers and staff members, or put out a warning that it faces financial meltdown now it has gone viral.</p> <p>The last year has seen retailers' online discount campaigns continuing to be widely-distributed on the web, for both good and ill.</p> <p>Online promotions have backfired on the likes of Littlewoods and Hamleys, but Malcolm Pinkerton of the British Retail Consortium told the Independent that viral email marketing had <em>"proved successful for many"</em> brands over the last year.</p> <p>Meanwhile, a recent study by <a href="http://www.kontraband.com">Kontraband</a> estimated that viral marketing agencies experienced growth of around 60% in the first seven months of 2007, as well as a 67% increase in seeding campaigns, including discount offers.</p> <p>If true, that could make viral the fastest growing area of the sector this year, according to our estimates.<br /><br /><strong>Related stories:</strong><br /><a href="/blog/674-uk-portals-to-launch-promotional-network">UK portals to launch promotional network</a><br /><a href="/blog/1670-viral-agencies-claim-60-growth">Viral agencies claim 60% growth</a><br /><a href="/blog/1875-littlewoods-hit-by-latest-discount-mishap">Littlewoods hit by latest discount mishap</a></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Once again, it features printable PDF vouchers that can be redeemed in store, and according to <Link URL="http://news.independent.co.uk/business/news/article3209915.ece" Window="Self">The Independent,</Link> has <Quote>“been widely emailed to UK consumers”</Quote>. </Paragraph> <Paragraph>But this time, <Link URL="http://www.threshergroup.com" Window="Self">the retailer</Link> hasn’t claimed that the offer was only meant for suppliers and staff members, or put out a warning that it faces financial meltdown now it has gone viral.</Paragraph> <Paragraph>The last year has seen retailers' online discount campaigns continuing to be widely-distributed on the web, for both good and ill.</Paragraph> <Paragraph>Online promotions have backfired on the likes of Littlewoods and Hamleys, but Malcolm Pinkerton of the British Retail Consortium told the Independent that viral email marketing had <Quote>"proved successful for many"</Quote> brands over the last year.</Paragraph> <Paragraph>Meanwhile, a recent study by <Link URL="http://www.kontraband.com" Window="Self">Kontraband</Link> estimated that viral marketing agencies experienced growth of around 60% in the first seven months of 2007, as well as a 67% increase in seeding campaigns, including discount offers.</Paragraph> <Paragraph>If true, that could make viral the fastest growing area of the sector this year, according to our estimates.<LineBreak /><LineBreak /><Emphasis>Related stories:</Emphasis><LineBreak /><Link URL="/blog/674-uk-portals-to-launch-promotional-network" Window="Self">UK portals to launch promotional network</Link><LineBreak /><Link URL="/blog/1670-viral-agencies-claim-60-growth" Window="Self">Viral agencies claim 60% growth</Link><LineBreak /><Link URL="/blog/1875-littlewoods-hit-by-latest-discount-mishap" Window="Self">Littlewoods hit by latest discount mishap</Link></Paragraph> </FormattedContent> 2007-11-30T09:34:00+00:00 0 1 econsultancy_xml <p> <strong>Drinks seller Thresher Group has reverted to last year’s highly successful discount tactic in a bid to boost Xmas sales of wine and champagne.</strong> </p> <p>A similar 40%-off offer – which the company claimed was a costly error twelve months ago, but was actually a highly sneaky viral marketing trick – is now being promoted on <a href="http://www.threshergroup.com">its website</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Drinks seller Thresher Group has reverted to last year’s highly successful discount tactic in a bid to boost Xmas sales of wine and champagne.</Emphasis> </Paragraph> <Paragraph>A similar 40%-off offer – which the company claimed was a costly error twelve months ago, but was actually a highly sneaky viral marketing trick – is now being promoted on <Link URL="http://www.threshergroup.com" Window="Self">its website</Link>.</Paragraph> </FormattedContent> false 1987 364682 Threshers reverts to viral discount tactic for Xmas false 2007-11-30T09:34:00+00:00 threshers-reverts-to-viral-discount-tactic-for-xmas 2009-04-28T23:02:14+01:00 2009-04-28T23:02:14+01:00 283