32561 0 3 econsultancy_xml <p>As the conference circuit around email marketing continues to grow in scale, I recently found myself being asked to talk about that worthy old stalwart, Best Practice and the Law.</p> <p>An important subject - drier than a thirsty camel most of the time, but the scandal over the loss of personal data by our old friends over at <a href="http://uk.reuters.com/article/wtMostRead/idUKL2354801820071123">Her Majesty's Revenue &amp; Customs</a> has brought data security issues firmly into the public consciousness. </p> <p>I didn’t realise quite how mainstream it had become, though, until I saw that even the News of the World were getting in on the act with a terrific photo of Sarah and Gordon Brown sitting down to what looked like breakfast... the captions read: </p> <blockquote> <p> <strong>SARAH</strong>: <em>"What would you like for Christmas, darling?"</em><br /><strong>GORDON</strong>: <em>"Oh, just a couple of CDs"</em><br /></p> </blockquote> <p>The relevance to us in the digital economy is that we are collecting an enormous amount of potentially highly valuable data. </p> <p> <em>Are we respecting the individual's 'Right to Privacy'? Are we keeping their data safe, up-to-date and processing it safely?</em> </p> <p>I hope so, because it wouldn't surprise me to see the Information Commissioner paying more attention to what we're up to from now on... and maybe go scalp-hunting.  </p> <p>Before last week's scandal hit, HRMC and the Government were 'trusted' by twice as many people as websites or internet retailers. </p> <p>With confidence shaken, we in the digital economy need to make it our business to ensure consumers level of trust in online commerce only improves from now on.</p> <p> <strong> <em>Michael Weston is the managing director of <a href="http://www.silverpop.com">Silverpop</a>.</em> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>As the conference circuit around email marketing continues to grow in scale, I recently found myself being asked to talk about that worthy old stalwart, Best Practice and the Law.</Paragraph> <Paragraph>An important subject - drier than a thirsty camel most of the time, but the scandal over the loss of personal data by our old friends over at <Link URL="http://uk.reuters.com/article/wtMostRead/idUKL2354801820071123" Window="Self">Her Majesty's Revenue &amp; Customs</Link> has brought data security issues firmly into the public consciousness. </Paragraph> <Paragraph>I didn’t realise quite how mainstream it had become, though, until I saw that even the News of the World were getting in on the act with a terrific photo of Sarah and Gordon Brown sitting down to what looked like breakfast... the captions read: </Paragraph> <Block> <Paragraph> <Emphasis>SARAH</Emphasis>: <Quote>"What would you like for Christmas, darling?"</Quote><LineBreak /><Emphasis>GORDON</Emphasis>: <Quote>"Oh, just a couple of CDs"</Quote><LineBreak /></Paragraph> </Block> <Paragraph Align="Left">The relevance to us in the digital economy is that we are collecting an enormous amount of potentially highly valuable data. </Paragraph> <Paragraph Align="Left"> <Quote>Are we respecting the individual's 'Right to Privacy'? Are we keeping their data safe, up-to-date and processing it safely?</Quote> </Paragraph> <Paragraph Align="Left">I hope so, because it wouldn't surprise me to see the Information Commissioner paying more attention to what we're up to from now on... and maybe go scalp-hunting.  </Paragraph> <Paragraph Align="Left">Before last week's scandal hit, HRMC and the Government were 'trusted' by twice as many people as websites or internet retailers. </Paragraph> <Paragraph Align="Left">With confidence shaken, we in the digital economy need to make it our business to ensure consumers level of trust in online commerce only improves from now on.</Paragraph> <Paragraph Align="Left"> <Emphasis> <Quote>Michael Weston is the managing director of <Link URL="http://www.silverpop.com" Window="Self">Silverpop</Link>.</Quote> </Emphasis> </Paragraph> </FormattedContent> 2007-11-30T15:17:00+00:00 0 1 econsultancy_xml <p> <strong>Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.</Emphasis> </Paragraph> </FormattedContent> false 1989 364684 Data disaster: why brands should take note false 2007-12-03T16:45:00+00:00 data-disaster-why-brands-should-take-note 2009-04-28T23:02:16+01:00 2009-04-28T23:02:16+01:00 326