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He will apparently <a href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece">predict</a> three milestones for the online ad industry ... <blockquote> ... “to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend.” </blockquote> In truth, <a href="/blog/1614-p-g-stalls-online-ad-campaigns-blames-metrics">no one seems sure</a> about how quickly brands will actually shift budget onto digital platforms over that timeframe. What we do know is that during 2007, ZenithOptimedia has been steadily revising its online ad projections upwards. In July, it said the web’s share of global ad revenues would increase from 6.1% in 2006 to 9.4% in 2009, having previously predicted it would reach 8.6%. It has since increased this again, to 9.5%, according to <a href="http://www.paidcontent.org/entry/419-zenithoptimedia-revises-online-ad-spend-forecast-up-again-spending-to-r">Paidcontent</a>. And now we're into double figures... King is also expected to announce that the UK will be one of only four countries where 20% of ad revenues are web-based by 2010. The others will be Denmark, Norway and Sweden – the only other countries where that figure is currently 15% or more. In the UK, proportional online ad spending is the <a href="/blog/1300-uk-web-users-attract-most-ad-spend-iab">highest in the world</a>, according to the IAB, and is also already ahead of newspaper ad revenues. Next stop radio. Related research: <a href="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007">Online Ad Networks' Buyers' Guide</a> <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007">Search Engine Marketing Buyers' Guide</a> <a href="http://econsultancy.com/reports/internet-statistics-compendium-december-2008">Internet Stats Compendium</a> Related stories: <a href="/blog/1283-better-measurement-holds-the-key-to-unlocking-brand-spend">Measurement holds key to unlocking brand spend</a> <a href="/blog/993-online-ad-spend-overtakes-newspapers">Online ad spend overtakes newspapers</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>He will apparently <Link URL="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2988002.ece" Window="Self">predict</Link> three milestones for the online ad industry ... </Paragraph> <Block> <Paragraph> <Quote>... “to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend.”</Quote> </Paragraph> </Block> <Paragraph>In truth, <Link URL="/blog/1614-p-g-stalls-online-ad-campaigns-blames-metrics" Window="Self">no one seems sure</Link> about how quickly brands will actually shift budget onto digital platforms over that timeframe. What we do know is that during 2007, ZenithOptimedia has been steadily revising its online ad projections upwards.</Paragraph> <Paragraph>In July, it said the web’s share of global ad revenues would increase from 6.1% in 2006 to 9.4% in 2009, having previously predicted it would reach 8.6%. It has since increased this again, to 9.5%, according to <Link URL="http://www.paidcontent.org/entry/419-zenithoptimedia-revises-online-ad-spend-forecast-up-again-spending-to-r" Window="Self">Paidcontent</Link>. And now we're into double figures...</Paragraph> <Paragraph>King is also expected to announce that the UK will be one of only four countries where 20% of ad revenues are web-based by 2010. The others will be Denmark, Norway and Sweden – the only other countries where that figure is currently 15% or more.</Paragraph> <Paragraph>In the UK, proportional online ad spending is the <Link URL="/blog/1300-uk-web-users-attract-most-ad-spend-iab" Window="Self">highest in the world</Link>, according to the IAB, and is also already ahead of newspaper ad revenues. Next stop radio.</Paragraph> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007" Window="Self">Online Ad Networks' Buyers' Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007" Window="Self">Search Engine Marketing Buyers' Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/internet-statistics-compendium-december-2008" Window="Self">Internet Stats Compendium</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1283-better-measurement-holds-the-key-to-unlocking-brand-spend" Window="Self">Measurement holds key to unlocking brand spend</Link> <LineBreak /> <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="Self">Online ad spend overtakes newspapers</Link> </Paragraph> </FormattedContent>

2007-12-03T10:20:00+00:00

econsultancy_xml

The head of media buying group <a href="http://www.zenithoptimedia.com/home/index.cfm?CFID=212505&CFTOKEN=63052854">ZenithOptimedia</a> is expected to give a rosy outlook on digital ad spending at the UBS annual media conference in New York today. Chief exec Steve King will tell the gathering that he expects the web to become the world’s third largest ad medium by 2010, behind only newspapers and TV, according to The Times.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The head of media buying group <Link URL="http://www.zenithoptimedia.com/home/index.cfm?CFID=212505&CFTOKEN=63052854" Window="Self">ZenithOptimedia</Link> is expected to give a rosy outlook on digital ad spending at the UBS annual media conference in New York today.</Emphasis> </Paragraph> <Paragraph>Chief exec Steve King will tell the gathering that he expects the web to become the world’s third largest ad medium by 2010, behind only newspapers and TV, according to The Times.</Paragraph> </FormattedContent>

false 1992

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

364690

ZenithOptimedia - web ad spend to hit 20% in UK false

2007-12-03T13:04:00+00:00

zenithoptimedia-web-ad-spend-to-hit-20-in-uk

2009-04-28T23:02:20+01:00

2009-10-13T09:26:29+01:00

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