30528

econsultancy_xml

We are too, so we’re on the lookout for best practice work in this area, particularly from UK agencies and clients. Can you help? Most agencies claim that they can do it. Our recent <a href="http://econsultancy.com/reports/online-customer-engagement-report-2008">Customer Engagement Survey</a> with cScape highlighted that many respondents have used blogs, video-sharing sites, social networks, widgets and social knowledge sharing in 2007, yet we see few examples of really good quality work in this area. Here is your opportunity to impress us at E-consultancy towers. Come on you PR guys and girls, you social media boutique agencies, SEO boffins, advertising and DM people. Big up your corporate blog, your widgets, that UGC video campaign and anything else that could be classified as social media marketing best practice. We can’t offer any gongs or awards, but we will credit you for work that we think is genuinely best of its class at our <a href="http://econsultancy.com/events">events</a> and our <a href="http://econsultancy.com/training/courses">training courses</a> might even stretch to a pint and a packet of crisps if we bump into you. Get out the Brasso, dust off your trumpet and blow it. Email me examples of your best work (my christian name at E-consultancy.com). The brave among you might even highlight the more unsuccessful campaigns. This is just as valid as we learn what is relevant and meaningful in this space. As a 2008 treat, we will shortlist the best campaigns and provide some useful thoughts about social media best practice and things to avoid.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>We are too, so we’re on the lookout for best practice work in this area, particularly from UK agencies and clients. Can you help?</Paragraph> <Paragraph>Most agencies claim that they can do it. Our recent <Link URL="http://econsultancy.com/reports/online-customer-engagement-report-2008" Window="Self">Customer Engagement Survey</Link> with cScape highlighted that many respondents have used <Quote>blogs</Quote>, <Quote>video-sharing sites</Quote>, <Quote>social networks</Quote>, <Quote>widgets </Quote>and <Quote>social knowledge sharing </Quote>in 2007, yet we see few examples of really good quality work in this area. <LineBreak /></Paragraph> <Paragraph>Here is your opportunity to impress us at E-consultancy towers. </Paragraph> <Paragraph>Come on you PR guys and girls, you social media boutique agencies, SEO boffins, advertising and DM people. Big up your corporate blog, your widgets, that UGC video campaign and anything else that could be classified as social media marketing best practice.</Paragraph> <Paragraph>We can’t offer any gongs or awards, but we will credit you for work that we think is genuinely best of its class at our <Link URL="http://econsultancy.com/events" Window="Self">events</Link> and our <Link URL="http://econsultancy.com/training/courses" Window="Self">training courses</Link> might even stretch to a pint and a packet of crisps if we bump into you. </Paragraph> <Paragraph>Get out the Brasso, dust off your trumpet and blow it. Email me examples of your best work (my christian name at E-consultancy.com). The brave among you might even highlight the more unsuccessful campaigns. This is just as valid as we learn what is relevant and meaningful in this space.</Paragraph> <Paragraph>As a 2008 treat, we will shortlist the best campaigns and provide some useful thoughts about social media best practice and things to avoid. </Paragraph> </FormattedContent>

2007-12-03T12:23:00+00:00

econsultancy_xml

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?

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false 1995

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

364693

2007's best and worst social media campaigns? false

2007-12-04T14:23:00+00:00

2007-s-best-and-worst-social-media-campaigns

2009-04-30T01:00:30+01:00

2009-10-13T09:26:37+01:00

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