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  &lt;p&gt;Microsoft currently has around 8m subscribers to Xbox Live worldwide, with the vast majority in Europe and North America, so there is a sizeable audience for&#160;its downloads. &lt;/p&gt;
  &lt;p&gt;We have previously &lt;a href="/blog/1545-why-the-xbox-isn-t-doomed-it-really-isn-t"&gt;argued&lt;/a&gt; that, despite Microsoft making a loss on many of its consoles, and the much publicised 'red ring of death' issues,&#160;the Xbox will be a success in the long run. &lt;/p&gt;
  &lt;p&gt;Microsoft has not only sold a games console, it has also&#160;provided an online-enabled set top box that is ready to deliver movies, music videos and more to millions of living rooms. &lt;/p&gt;
  &lt;p&gt;Other existing contenders for&#160;dominance of integrated consumer TV / internet / phone / media services include BT, Sky, and&#160;Virgin. The mobile operators are also well-placed. Many observers expect Google to wade into the market at some stage, while Apple also has the potential to partner up and make a splash. Time will tell...&lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1973-microsoft-does-a-facebook-with-new-look-xbox-live"&gt;Microsoft 'does a Facebook' with new-look Xbox Live&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="/blog/1732-microsoft-looks-to-bbc-for-xbox-content"&gt;Microsoft looks to BBC for Xbox content&lt;/a&gt;&#160;&#160; &lt;/p&gt;
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  &lt;Paragraph&gt;Microsoft currently has around 8m subscribers to Xbox Live worldwide, with the vast majority in Europe and North America, so there is a sizeable audience for&#160;its downloads. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;We have previously &lt;Link URL="/blog/1545-why-the-xbox-isn-t-doomed-it-really-isn-t" Window="Self"&gt;argued&lt;/Link&gt; that, despite Microsoft making a loss on many of its consoles, and the much publicised 'red ring of death' issues,&#160;the Xbox will be a success in the long run. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Microsoft has not only sold a games console, it has also&#160;provided an online-enabled set top box that is ready to deliver movies, music videos and more to millions of living rooms. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Other existing contenders for&#160;dominance of integrated consumer TV / internet / phone / media services include BT, Sky, and&#160;Virgin. The mobile operators are also well-placed. Many observers expect Google to wade into the market at some stage, while Apple also has the potential to partner up and make a splash. Time will tell...&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1973-microsoft-does-a-facebook-with-new-look-xbox-live" Window="Self"&gt;Microsoft 'does a Facebook' with new-look Xbox Live&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="/blog/1732-microsoft-looks-to-bbc-for-xbox-content" Window="Self"&gt;Microsoft looks to BBC for Xbox content&lt;/Link&gt;&#160;&#160; &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-12-04T11:55:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;The battle for the living room is hotting up,&#160;with Microsoft's&#160;plans to&#160;provide movies on-demand through Xbox Live.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The service is&#160;set to&#160;launch in the UK&#160;next week, with&#160;launch titles including The Matrix,&#160;Harry Potter, and Ocean's Eleven. &lt;/p&gt;
  &lt;p&gt;Xbox Live users can download movies for 250 Microsoft&#160;Points, which is equivalent to&#160;around &#163;2 each, or pay more for high definition versions.&lt;/p&gt;
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    &lt;Emphasis&gt;The battle for the living room is hotting up,&#160;with Microsoft's&#160;plans to&#160;provide movies on-demand through Xbox Live.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The service is&#160;set to&#160;launch in the UK&#160;next week, with&#160;launch titles including The Matrix,&#160;Harry Potter, and Ocean's Eleven. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Xbox Live users can download movies for 250 Microsoft&#160;Points, which is equivalent to&#160;around &#163;2 each, or pay more for high definition versions.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-statistics-compendium"&gt;Internet Statistics Compendium&lt;/a&gt;&lt;/strong&gt; is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-statistics-compendium"&gt;Internet Statistics Compendium&lt;/a&gt;&lt;/strong&gt; is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">364701</legacy-article-id>
  <name>Xbox Live adds movies on-demand in the UK</name>
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  <published-at type="datetime">2007-12-04T14:48:00+00:00</published-at>
  <slug>xbox-live-adds-movies-on-demand-in-the-uk</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T06:48:06+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-10-13T09:26:39+01:00</updated-at>
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