6683 0 3 econsultancy_xml <p>Of the 811 shoppers it surveyed, 46% said they had been provided with bad recommendations in the past.</p> <p> <em>The <a href="http://www.choicestream.com/pdf/2007_ChoiceStream_Personalization_Survey_FINAL.pdf">study</a> (pdf) also found:</em> </p> <ul> <li>The negative impact of poor recommendations was largest for frequent and high-spending customers. For example, 69% of shoppers that had spent over $1,000 online in the last six months said they were more likely to make purchases at sites that offered personalised suggestions. <br /><br /></li> <li>43% defined poor recommendations as products they had already purchased, while 41% cited “inappropriate” suggestions, such as handbags for men. 37% were most irked by products that didn’t match their preferences.<br /><br /></li> <li>39% were less willing to return to sites that provided poor quality recommendations, while 35% were less willing to buy items from those etailers.</li> </ul> <p>Toffer Winslow, EVP of Sales and Marketing at ChoiceStream, which sponsored the survey, said: </p> <blockquote> <p> <em>“Personalised recommendations are table stakes in today’s competitive e-commerce environment. But retailers that provide customers with poor quality recommendations are putting their brand and revenue at risk.</em> </p> <p> <em>“Online shoppers increasingly expect help with making selections, and retailers that provide high quality guidance are rewarded with higher consumer spending and more frequent visits.”</em> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Of the 811 shoppers it surveyed, 46% said they had been provided with bad recommendations in the past.</Paragraph> <Paragraph> <Quote>The <Link URL="http://www.choicestream.com/pdf/2007_ChoiceStream_Personalization_Survey_FINAL.pdf" Window="Self">study</Link> (pdf) also found:</Quote> </Paragraph> <List Type="Disc"> <ListItem>The negative impact of poor recommendations was largest for frequent and high-spending customers. For example, 69% of shoppers that had spent over $1,000 online in the last six months said they were more likely to make purchases at sites that offered personalised suggestions. <LineBreak /><LineBreak /></ListItem> <ListItem>43% defined poor recommendations as products they had already purchased, while 41% cited “inappropriate” suggestions, such as handbags for men. 37% were most irked by products that didn’t match their preferences.<LineBreak /><LineBreak /></ListItem> <ListItem>39% were less willing to return to sites that provided poor quality recommendations, while 35% were less willing to buy items from those etailers.</ListItem> </List> <Paragraph>Toffer Winslow, EVP of Sales and Marketing at ChoiceStream, which sponsored the survey, said: </Paragraph> <Block> <Paragraph> <Quote>“Personalised recommendations are table stakes in today’s competitive e-commerce environment. But retailers that provide customers with poor quality recommendations are putting their brand and revenue at risk.</Quote> </Paragraph> <Paragraph> <Quote>“Online shoppers increasingly expect help with making selections, and retailers that provide high quality guidance are rewarded with higher consumer spending and more frequent visits.”</Quote> </Paragraph> </Block> </FormattedContent> 2007-12-06T08:15:00+00:00 0 1 econsultancy_xml <p> <strong>Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.</strong> </p> <p>Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.</Emphasis> </Paragraph> <Paragraph>Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.</Paragraph> </FormattedContent> false 2007 364719 Shoppers get fussy about product recommendations false 2007-12-06T08:15:00+00:00 shoppers-get-fussy-about-product-recommendations 2009-04-28T23:02:32+01:00 2009-04-28T23:02:32+01:00 659