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In a <a href="http://blog.facebook.com/blog.php?post=7584397130">post</a> on the Facebook blog, Zuckerberg wrote: <blockquote> “We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it.” </blockquote> The introduction of Beacon is not the first time Facebook has had ad-related problems this year, although a lack of targeting was actually the issue when a number of brands <a href="http://www.theregister.co.uk/2007/08/03/vodaphone_facebook_bnp">abandoned the site in August</a>. Its <a href="/blog/1915-facebook-launches-user-powered-ad-network">addition last month</a> caused widespread protests from members, with pressure group <a href="http://www.moveon.org">Moveon.org</a> gaining 55,000 signatures to a petition demanding it move to a permission-based model. The nub, Zuckerberg said, was that “we missed the right balance”. <blockquote> “The problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends. “It took us too long after people started contacting us to change the product so that users had to explicitly approve what they wanted to share. “Instead of acting quickly, we took too long to decide on the right solution. I'm not proud of the way we've handled this situation and I know we can do better.” </blockquote> Related stories: <a href="/blog/1691-another-victory-for-social-network-campaigners">Another victory for social network campaigners</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In a <Link URL="http://blog.facebook.com/blog.php?post=7584397130" Window="Self">post</Link> on the Facebook blog, Zuckerberg wrote:</Paragraph> <Block> <Paragraph> <Quote>“We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it.” </Quote> </Paragraph> </Block> <Paragraph>The introduction of Beacon is not the first time Facebook has had ad-related problems this year, although a lack of targeting was actually the issue when a number of brands <Link URL="http://www.theregister.co.uk/2007/08/03/vodaphone_facebook_bnp" Window="Self">abandoned the site in August</Link>. </Paragraph> <Paragraph>Its <Link URL="/blog/1915-facebook-launches-user-powered-ad-network" Window="Self">addition last month</Link> caused widespread protests from members, with pressure group <Link URL="http://www.moveon.org" Window="Self">Moveon.org</Link> gaining 55,000 signatures to a petition demanding it move to a permission-based model.</Paragraph> <Paragraph>The nub, Zuckerberg said, was that <Quote>“we missed the right balance”.</Quote></Paragraph> <Block> <Paragraph> <Quote>“The problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends. </Quote> </Paragraph> <Paragraph> <Quote>“It took us too long after people started contacting us to change the product so that users had to explicitly approve what they wanted to share. </Quote> </Paragraph> <Paragraph> <Quote>“Instead of acting quickly, we took too long to decide on the right solution. I'm not proud of the way we've handled this situation and I know we can do better.”</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1691-another-victory-for-social-network-campaigners" Window="Self">Another victory for social network campaigners</Link> </Paragraph> </FormattedContent>

2007-12-06T09:10:00+00:00

econsultancy_xml

Facebook founder Mark Zuckerberg has apologised to members over “mistakes” made when implementing its targeted ad platform on an opt-out basis. The Beacon system was moved to an opt-in footing last week after causing much ire among privacy campaigners, and users have now been offered a tool to turn it off permanently.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Facebook founder Mark Zuckerberg has apologised to members over <Quote>“mistakes”</Quote> made when implementing its targeted ad platform on an opt-out basis.</Emphasis> </Paragraph> <Paragraph>The Beacon system was moved to an opt-in footing last week after causing much ire among privacy campaigners, and users have now been offered a tool to turn it off permanently.</Paragraph> </FormattedContent>

false 2008

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Facebook boss says sorry for Beacon ‘mistakes’ false

2007-12-06T09:10:00+00:00

facebook-boss-says-sorry-for-beacon-mistakes

2009-04-30T04:19:57+01:00

2009-10-13T09:26:51+01:00

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