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The <a href="http://blog.linkedin.com/blog/2007/12/the-intelligent.html">platform</a> will enable developers to: <ul><li>Integrate LinkedIn into their applications Developers will be able to access information from the site’s user network to add LinkedIn features to their own websites. For instance, <a href="http://www.businessweek.com/">BusinessWeek</a> has added a new feature to its website to show how LinkedIn connects readers to people and companies it has written about in its articles. </li><li>Integrate applications into LinkedIn Developers are able to write business-orientated applications for use on the company’s website. LinkedIn will be supporting <a href="/blog/1898-myspace-joins-google-s-opensocial-platform">Google’s OpenSocial platform</a> for this purpose. The site’s users will be able to add modules to their profile pages. One such example is the ‘company news’ application that displays the news articles that colleagues are reading:</li></ul><img alt="LinkedIn company news" src="http://farm3.static.flickr.com/2325/2100716474_7cf4a0e01e_m.jpg" />User profile pages <a href="http://blog.linkedin.com/">can also now be customised</a>, and modules can be added or removed. LinkedIn has also simplified navigation, with just five buttons at the top of the homepage instead of the previous ten. <img alt="LinkedIn homepage" src="http://farm3.static.flickr.com/2220/2100716820_7e5edffe58_o.jpg" /><a href="/blog/1504-linkedin-sees-sharp-traffic-increase">LinkedIn has increased its user numbers rapidly</a> this year, and grew faster than Facebook in October. It now has around 17m registered users, 5m of which are in the US. This is an interesting move for the network - the new modules add value to the site for users, while allowing LinkedIn to be integrated into applications on third-party sites could be a very effective way of increasing its reach. Related stories: <a href="/blog/1416-linkedin-preparing-for-ipo">LinkedIn preparing for IPO?</a> <a href="/blog/760-linkedin-targets-europe-after-new-funding-round">LinkedIn targets Europe after new funding round</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">The <Link URL="http://blog.linkedin.com/blog/2007/12/the-intelligent.html" Window="Self">platform</Link> will enable developers to: <List Type="Disc"><ListItem><Emphasis>Integrate LinkedIn into their applications<LineBreak /></Emphasis><LineBreak />Developers will be able to access information from the site’s user network to add LinkedIn features to their own websites. <LineBreak /><LineBreak />For instance, <Link URL="http://www.businessweek.com/" Window="Self">BusinessWeek</Link> has added a new feature to its website to show how LinkedIn connects readers to people and companies it has written about in its articles. <LineBreak /><LineBreak /></ListItem><ListItem><Emphasis>Integrate applications into LinkedIn</Emphasis><LineBreak />Developers are able to write business-orientated applications for use on the company’s website. LinkedIn will be supporting <Link URL="/blog/1898-myspace-joins-google-s-opensocial-platform" Window="Self">Google’s OpenSocial platform</Link> for this purpose. <LineBreak /><LineBreak />The site’s users will be able to add modules to their profile pages. One such example is the ‘company news’ application that displays the news articles that colleagues are reading:</ListItem></List><Paragraph Align="Center"><Image AlternateText="LinkedIn company news" Source="http://farm3.static.flickr.com/2325/2100716474_7cf4a0e01e_m.jpg"></Image></Paragraph><Paragraph>User profile pages <Link URL="http://blog.linkedin.com/" Window="Self">can also now be customised</Link>, and modules can be added or removed. LinkedIn has also simplified navigation, with just five buttons at the top of the homepage instead of the previous ten. </Paragraph><Paragraph Align="Center"><Image AlternateText="LinkedIn homepage" Source="http://farm3.static.flickr.com/2220/2100716820_7e5edffe58_o.jpg"></Image></Paragraph><Paragraph><Link URL="/blog/1504-linkedin-sees-sharp-traffic-increase" Window="Self">LinkedIn has increased its user numbers rapidly</Link> this year, and grew faster than Facebook in October. It now has around 17m registered users, 5m of which are in the US. </Paragraph><Paragraph>This is an interesting move for the network - the new modules add value to the site for users, while allowing LinkedIn to be integrated into applications on third-party sites could be a very effective way of increasing its reach. </Paragraph><Paragraph><Emphasis>Related stories:</Emphasis><LineBreak /><Link URL="/blog/1416-linkedin-preparing-for-ipo" Window="Self">LinkedIn preparing for IPO?</Link> <LineBreak /><Link URL="/blog/760-linkedin-targets-europe-after-new-funding-round" Window="Self">LinkedIn targets Europe after new funding round</Link></Paragraph></FormattedContent>

2007-12-10T10:56:00+00:00

econsultancy_xml

<img alt="" src="http://farm3.static.flickr.com/2295/1568962247_6752ead13a_t.jpg" /> Professional social network LinkedIn has launched a developer platform as well as a redesign of its website. As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will <a href="/blog/1840-linkedin-to-avoid-api-free-for-all">not be as open</a> as that of rival Facebook, and will be limited to ‘business productivity applications’.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Image Align="Left" Source="http://farm3.static.flickr.com/2295/1568962247_6752ead13a_t.jpg"> </Image> Professional social network LinkedIn has launched a developer platform as well as a redesign of its website.</Emphasis> </Paragraph> <Paragraph>As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will <Link URL="/blog/1840-linkedin-to-avoid-api-free-for-all" Window="Self">not be as open</Link> as that of rival Facebook, and will be limited to <Quote>‘business productivity applications’</Quote>. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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LinkedIn opens up its platform false

2007-12-10T15:24:00+00:00

linkedin-opens-up-its-platform

2009-04-28T23:02:38+01:00

2009-10-13T09:27:06+01:00

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