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  &lt;p&gt;We'll list the top link factors, as well as seven things which can have a negative effect on the value of links, but it's well worth taking a look at the &lt;a href="http://wiep.net/link-value-factors/"&gt;full survey&lt;/a&gt;. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Nine link value factors:&lt;/strong&gt;
  &lt;/p&gt;
  &lt;ol&gt;
    &lt;li&gt;Anchor text - 4.6 &lt;/li&gt;
    &lt;li&gt;Age of the link - 3.6 &lt;/li&gt;
    &lt;li&gt;Type of link &lt;em&gt;i.e.&lt;/em&gt; image or text - 3.5 &lt;/li&gt;
    &lt;li&gt;Text surrounding the link - 3.3 &lt;/li&gt;
    &lt;li&gt;Amount of links - 3.2 &lt;/li&gt;
    &lt;li&gt;The location of the link on the webpage - 2.9 &lt;/li&gt;
    &lt;li&gt;Reciprocal links - 2.9 &lt;/li&gt;
    &lt;li&gt;Where the link points to on a site&#160;- 2.9 &lt;/li&gt;
    &lt;li&gt;Location of link in source code - 1.9 &lt;/li&gt;
  &lt;/ol&gt;
  &lt;p&gt;
    &lt;strong&gt;Seven &lt;em&gt;'dampening factors'&lt;/em&gt; which may make links less useful:&lt;/strong&gt;
  &lt;/p&gt;
  &lt;ol&gt;
    &lt;li&gt;Robots.txt excluded page - 4.9 &lt;/li&gt;
    &lt;li&gt;Links on penalised pages - 4.5 &lt;/li&gt;
    &lt;li&gt;Javascript link - 3.9 &lt;/li&gt;
    &lt;li&gt;Redirect link - 3.9 &lt;/li&gt;
    &lt;li&gt;Bad neighborhood links are present on linking page - 3.6 &lt;/li&gt;
    &lt;li&gt;Paid Link triggers - 3.4 &lt;/li&gt;
    &lt;li&gt;Noindex page - 2.9 &lt;/li&gt;
  &lt;/ol&gt;
  &lt;p&gt;
    &lt;strong&gt;Related research:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="http://econsultancy.com/reports/seo-guide-link-building-strategies"&gt;SEO Guide - Link Building Strategies&lt;/a&gt;
  &lt;/p&gt;
</body-formatted>
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  &lt;Paragraph&gt;We'll list the top link factors, as well as seven things which can have a negative effect on the value of links, but it's well worth taking a look at the &lt;Link URL="http://wiep.net/link-value-factors/" Window="Self"&gt;full survey&lt;/Link&gt;. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Nine link value factors:&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;List Type="Numeric"&gt;
    &lt;ListItem&gt;Anchor text - 4.6 &lt;/ListItem&gt;
    &lt;ListItem&gt;Age of the link - 3.6 &lt;/ListItem&gt;
    &lt;ListItem&gt;Type of link &lt;Quote&gt;i.e.&lt;/Quote&gt; image or text - 3.5 &lt;/ListItem&gt;
    &lt;ListItem&gt;Text surrounding the link - 3.3 &lt;/ListItem&gt;
    &lt;ListItem&gt;Amount of links - 3.2 &lt;/ListItem&gt;
    &lt;ListItem&gt;The location of the link on the webpage - 2.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Reciprocal links - 2.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Where the link points to on a site&#160;- 2.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Location of link in source code - 1.9 &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Seven &lt;Quote&gt;'dampening factors'&lt;/Quote&gt; which may make links less useful:&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;List Type="Numeric"&gt;
    &lt;ListItem&gt;Robots.txt excluded page - 4.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Links on penalised pages - 4.5 &lt;/ListItem&gt;
    &lt;ListItem&gt;Javascript link - 3.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Redirect link - 3.9 &lt;/ListItem&gt;
    &lt;ListItem&gt;Bad neighborhood links are present on linking page - 3.6 &lt;/ListItem&gt;
    &lt;ListItem&gt;Paid Link triggers - 3.4 &lt;/ListItem&gt;
    &lt;ListItem&gt;Noindex page - 2.9 &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related research:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="http://econsultancy.com/reports/seo-guide-link-building-strategies" Window="Self"&gt;SEO Guide - Link Building Strategies&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-12-10T12:57:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Wiep Knol has put together a very useful list of the most important factors involved in&#160;building links for your website.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;In the style of the &lt;a href="/blog/1028-what-are-the-most-important-search-engine-ranking-factors"&gt;SEOmoz search engine ranking surveys&lt;/a&gt;, Wiep has asked&#160;17 SEO professionals about what makes a link valuable or not, and has listed the factors considered most significant.&lt;/p&gt;
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    &lt;Emphasis&gt;Wiep Knol has put together a very useful list of the most important factors involved in&#160;building links for your website.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;In the style of the &lt;Link URL="/blog/1028-what-are-the-most-important-search-engine-ranking-factors" Window="Self"&gt;SEOmoz search engine ranking surveys&lt;/Link&gt;, Wiep has asked&#160;17 SEO professionals about what makes a link valuable or not, and has listed the factors considered most significant.&lt;/Paragraph&gt;
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  <name>What are the most significant link building factors?</name>
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  <published-at type="datetime">2007-12-10T15:31:00+00:00</published-at>
  <slug>what-are-the-most-significant-link-building-factors</slug>
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  <updated-at type="datetime">2009-04-29T19:36:22+01:00</updated-at>
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