42244 2 3 econsultancy_xml <p>Services like <a href="http://blog.stylehive.com/index.php">Stylehive</a> and <a href="http://www.crowdstorm.co.uk/">CrowdStorm</a> allow peer-driven reviews of products, though the fact that consumer electronics and games are the most frequently reviewed products suggests a mainly tech-savvy audience. </p> <p>They are also generating a fair amount of buzz around e-commerce sites - mentions and links of etailer Overstock.com rose 122% for the week ending December 2. </p> <p>This was reflected in the number of visits to <a href="http://www.overstock.com/">Overstock.com</a>, which rose by 11% in the same week. </p> <p>According to Nielsen's Kate Niederhoffer:</p> <blockquote> <p> <em>“Bloggers’ holiday gift recommendations have evolved from simple product reviews to be far more social in nature."</em> <br /> <br /> <em>"The new face of online recommendations - an emergent trend this season - comes from several forward-thinking blogs which point consumers to social shopping sites.”</em> </p> </blockquote> <p> <strong>Related research:<br /></strong> <a href="http://econsultancy.com/reports/social-commerce-report-2007">Social Commerce Report 2007</a> <strong>  </strong> </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1861-social-networks-drive-more-traffic-to-retailers">Social networks drive more traffic to retailers</a> <br /> <a href="/blog/1968-uk-shoppers-first-in-the-xmas-queue">UK shoppers first in the Xmas queue</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Services like <Link URL="http://blog.stylehive.com/index.php" Window="Self">Stylehive</Link> and <Link URL="http://www.crowdstorm.co.uk/" Window="Self">CrowdStorm</Link> allow peer-driven reviews of products, though the fact that consumer electronics and games are the most frequently reviewed products suggests a mainly tech-savvy audience. </Paragraph> <Paragraph>They are also generating a fair amount of buzz around e-commerce sites - mentions and links of etailer Overstock.com rose 122% for the week ending December 2. </Paragraph> <Paragraph>This was reflected in the number of visits to <Link URL="http://www.overstock.com/" Window="Self">Overstock.com</Link>, which rose by 11% in the same week. </Paragraph> <Paragraph>According to Nielsen's Kate Niederhoffer:</Paragraph> <Block> <Paragraph Align="Left"> <Quote>“Bloggers’ holiday gift recommendations have evolved from simple product reviews to be far more social in nature."</Quote> <LineBreak /> <LineBreak /> <Quote>"The new face of online recommendations - an emergent trend this season - comes from several forward-thinking blogs which point consumers to social shopping sites.”</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/social-commerce-report-2007" Window="Self">Social Commerce Report 2007</Link> <Emphasis>  </Emphasis> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1861-social-networks-drive-more-traffic-to-retailers" Window="Self">Social networks drive more traffic to retailers</Link> <LineBreak /> <Link URL="/blog/1968-uk-shoppers-first-in-the-xmas-queue" Window="Self">UK shoppers first in the Xmas queue</Link> </Paragraph> </FormattedContent> 2007-12-12T11:48:00+00:00 0 1 econsultancy_xml <p> <strong>Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.</strong> </p> <p> <a href="http://www.nielsen-netratings.com/pr/pr_071211.pdf">Nielsen's analysis</a> (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.nielsen-netratings.com/pr/pr_071211.pdf" Window="Self">Nielsen's analysis</Link> (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites. </Paragraph> </FormattedContent> false 2022 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 364750 Etailers cashing in on social shopping false 2007-12-12T12:30:00+00:00 etailers-cashing-in-on-social-shopping 2009-04-28T23:02:46+01:00 2009-10-13T09:27:20+01:00 377