42244 2 3 econsultancy_xml <p>Tailgate says that sites displaying the ads benefit as visitors don't need to leave to complete the purchase, and because they don't need to manage any aspect of the transaction. </p> <p> <a href="/blog/1478-navman-tests-transactional-banner-ads">It launched the product</a> earlier this year and initial tests were impressive, with the company citing response rates of more than 16% on three motoring websites. </p> <p>Concerns have been raised about security perceptions and trust, though <a href="http://www.gettailgate.com/en/">Tailgate</a> insists that all transactions are secure and that no data is stored on its platform. </p> <p>There are some issues, however - customer awareness is one; people need to get used to the idea of inputting credit card details in this way. </p> <p>Many shoppers may also be reluctant to make purchases without being able to see the product page, delivery information, T&amp;Cs and so on. </p> <p>However, the technology seems well suited for movie tickets and other smaller items.</p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1224-banner-ads-build-subliminal-familiarity">Banner ads build subliminal familiarity</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Tailgate says that sites displaying the ads benefit as visitors don't need to leave to complete the purchase, and because they don't need to manage any aspect of the transaction. </Paragraph> <Paragraph> <Link URL="/blog/1478-navman-tests-transactional-banner-ads" Window="Self">It launched the product</Link> earlier this year and initial tests were impressive, with the company citing response rates of more than 16% on three motoring websites. </Paragraph> <Paragraph>Concerns have been raised about security perceptions and trust, though <Link URL="http://www.gettailgate.com/en/" Window="Self">Tailgate</Link> insists that all transactions are secure and that no data is stored on its platform. </Paragraph> <Paragraph>There are some issues, however - customer awareness is one; people need to get used to the idea of inputting credit card details in this way. </Paragraph> <Paragraph>Many shoppers may also be reluctant to make purchases without being able to see the product page, delivery information, T&amp;Cs and so on. </Paragraph> <Paragraph>However, the technology seems well suited for movie tickets and other smaller items.</Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1224-banner-ads-build-subliminal-familiarity" Window="Self">Banner ads build subliminal familiarity</Link> </Paragraph> </FormattedContent> 2007-12-13T17:09:00+00:00 0 1 econsultancy_xml <p> <strong>Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie <em>The Kite Runner</em>.</strong> </p> <p>Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie <Quote>The Kite Runner</Quote>.</Emphasis> </Paragraph> <Paragraph>Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.</Paragraph> </FormattedContent> false 2026 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364757 Paramount to sell movie tickets through banners false 2007-12-14T10:55:00+00:00 paramount-to-sell-movie-tickets-through-banners 2009-04-29T19:36:16+01:00 2009-10-13T09:27:28+01:00 219